A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors. Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot's job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load. </font>

• Making your website search engine friendly is alright; however you need to keep in mind that it is the actual visitor who is going to take actions on your website.
  
  Thus Information Archtecture (IA) and Persuasion Archtecture (PA) has to be in place for your website to be effective for your business.
  
  It's more important for you and your business that real people take actions and not just have good content catered for search engines.
  
  Meta tags now-a-days have lost their relevency as search algorithm have moved beyond these factors. Yes the Title of the page is very important besides the content. But above all relevant links to each of the pages in your website is THE MOST important factor for rankings.
  
  More then on-page, it is the off-page activities that will get you rankings and securing quality theme based links tops the list. Having good content obviously makes your job easy getting links. Posted by Rakesh Ojha | 04 Dec, 2008