Yuvraj Agarwal

Profile Synopsis

Summary: BE, MBA with strong experience in the areas of Sales, Marketing, Business Development, Advertising, Exports and Commercial Operations.

~ Don't walk like U own the world... Walk like u don't care WHO does ~ I want to travel as far as I can go, I want to reach the joy that's in my soul, And change the limitations that I know..

What do I have to offer (Haves): Knowledge in the following areas :- Brand/Product Management, OOH Media, Education, PR, Advertising, Healthcare, Ayurveda etc..

What do I seek (Wants):  Friends with similar interests and passions.

Yuvraj Agarwal's Profile Overview

Current Company Chief Executive Officer at Realm Media Solutions Private Limited
Industry : Media/Entertainment
Department: Top Management, from Apr 2010 till now

Job Description : Realm Media Solutions Private Limited is floated by a Group of Professionals, who have come together with their respective experience and expertise in multiple Industry segments like Media, FMCG, Consumer Durables and Education with special focus on OOH Media. Realm is poised to become a powerhouse in the Global Media and Entertainment sector in the next 3 years. The Group possesses adequate technical prowess, extensive organizational experience, strategic vision and above all key entrepreneurial attributes like courage and confidence.

The Group is led by Mr. Satish Kailash Singh & Mr. Yuvraj Agarwal and is backed by a set of experienced people who between them account for more than 60 Years of extensive experience in the Media sector in India and South East Asia. The Group is expected to be subsequently strengthened by other senior professionals from the Industry having diverse experience in their respective fields.

As a first initiative, the Group has entered the OOH Media space with Realm OOH. It intends to play a larger role in the existing OOH market in India and in South East Asia. Apart from OOH, the Group also has plans to expand in various other areas like new media, entertainment, education and other diversified areas.

Realm OOH has forayed in the Out of Home specialist Agency Business offering innovative solutions to clients. The vision in this segment is to create a holistic shift in defining benchmarks for accountability and measurement in this exponentially growing medium.

The Team at Realm OOH has the unique distinction and experience of planning, strategizing, buying and executing campaigns in more than 1500 towns & cities across the country. The total value of buys for the various campaigns successfully implemented is in excess of US$ 200 million across categories.

The Company has its corporate offices in Mumbai, regional Office in Delhi with branch offices across the country.. Executive Vice President - Group Revenue at Laqshya Media Private Limited
Industry : Media/Entertainment
Department: Top Management, from May 2006 till now

Job Description : Laqshya Media Private Limited commenced business in 1997 as an outdoor media company. Today, it is one of the leading Out Of Home (OOH) media organizations in India and is spreading its footprint rapidly across the countries of Sri Lanka, Middle East, North Africa and SE Asia.

In India, Laqshya owns a significantly valuable and diversified portfolio of media assets in the Out Of Home space and enjoys a pan India presence with 22 strategically placed offices across crucial demographic zones. Laqshya won the exclusive rights to build, operate and maintain the advertising at the greenfield Hyderabad Airport for 7 years in 2008. The high quality of airport advertising displays created by Laqshya are among the best in its class in the world. Laqshya also built the first Foot Over Bridge with an escalator under PPP in Indore- another first for the private sector in India.

Laqshya has developed a prominent presence in Sri Lanka, having acquired the Independent rights for the airport at Colombo and is now focusing on a gamut of OOH media assets in this rapidly developing economy.

Laqshya has always been a forerunner in adopting and promoting futuristic research in the OOH arena and it is the world’s first OOH Company to have bagged the largest street furniture contract in the world. It has commenced the installation of over a 1000 air conditioned bus shelters in Dubai under this exclusive contract.

The Dubai Bus Shelter is a milestone in innovative street furniture design which appropriately displays our strong knowledge base and talent pool. As a part of its global business strategy, Laqshya is constantly acquiring diversified media assets to create a comprehensive OOH portfolio.

Laqshya is determined to be the leading OOH media organization in its areas of presence. It is committed to innovate and contribute to the growth of the OOH industry by reaffirming its focus on research, development and innovations.

Yuvraj joined Laqshya, as Chief Marketing Officer, in 2006, after successful stints in FMCG, Consumer Durables, Home Appliances, Ayurveda and Healthcare industries. He was responsible for all marketing activities for the group, business development initiatives, key media acquisition, outdoor media research, international tie–ups and collaborations, implementation of new innovations and technology, government liaison, PR activities, etc.

He has a keen understanding of the OOH media domain as a whole– both from the buyers and the sellers side, with Airports and Ambient Media in particular. He was promoted as the COO Airports and Ambient media in the year 2008.

He has been involved in Airport media since its privatization in the year 2006. He was instrumental in the Laqshya bids for the Delhi, Mumbai, Bangalore, Hyderabad and many other airports in India and abroad. After the award of the advertisement concession for the greenfield Hyderabad airport to Laqshya, he has been successful in setting up Laqshya Hyderabad Airport Media Pvt. Ltd., executing the landmark project and making it a reality on ground and putting together the entire airport media team. Laqshya won the Gold for the media owner of the year 2008 for the Hyderabad airport at the Outdoor Advertising Awards 2009 in Mumbai.

Currently, Yuvraj is heading the OOH specialist agency business, OMI, for Laqshya Media and is also a member of the Core Revenue team for the group.
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Past Company Executive Vice President - Group Revenue at Laqshya Media Private Limited
Industry : Media/Entertainment
Department: Top Management, from from May 2006 till Mar 2010

Job Description : Laqshya Media Private Limited commenced business in 1997 as an outdoor media company. Today, it is one of the leading Out Of Home (OOH) media organizations in India and is spreading its footprint rapidly across the countries of Sri Lanka, Middle East, North Africa and SE Asia.

In India, Laqshya owns a significantly valuable and diversified portfolio of media assets in the Out Of Home space and enjoys a pan India presence with 22 strategically placed offices across crucial demographic zones. Laqshya won the exclusive rights to build, operate and maintain the advertising at the greenfield Hyderabad Airport for 7 years in 2008. The high quality of airport advertising displays created by Laqshya are among the best in its class in the world. Laqshya also built the first Foot Over Bridge with an escalator under PPP in Indore- another first for the private sector in India.

Laqshya has developed a prominent presence in Sri Lanka, having acquired the Independent rights for the airport at Colombo and is now focusing on a gamut of OOH media assets in this rapidly developing economy.

Laqshya has always been a forerunner in adopting and promoting futuristic research in the OOH arena and it is the world’s first OOH Company to have bagged the largest street furniture contract in the world. It has commenced the installation of over a 1000 air conditioned bus shelters in Dubai under this exclusive contract.

The Dubai Bus Shelter is a milestone in innovative street furniture design which appropriately displays our strong knowledge base and talent pool. As a part of its global business strategy, Laqshya is constantly acquiring diversified media assets to create a comprehensive OOH portfolio.

Laqshya is determined to be the leading OOH media organization in its areas of presence. It is committed to innovate and contribute to the growth of the OOH industry by reaffirming its focus on research, development and innovations.

Yuvraj joined Laqshya, as Chief Marketing Officer, in 2006, after successful stints in FMCG, Consumer Durables, Home Appliances, Ayurveda and Healthcare industries. He was responsible for all marketing activities for the group, business development initiatives, key media acquisition, outdoor media research, international tie–ups and collaborations, implementation of new innovations and technology, government liaison, PR activities, etc.

He has a keen understanding of the OOH media domain as a whole– both from the buyers and the sellers side, with Airports and Ambient Media in particular. He was promoted as the COO Airports and Ambient media in the year 2008.

He has been involved in Airport media since its privatization in the year 2006. He was instrumental in the Laqshya bids for the Delhi, Mumbai, Bangalore, Hyderabad and many other airports in India and abroad. After the award of the advertisement concession for the greenfield Hyderabad airport to Laqshya, he has been successful in setting up Laqshya Hyderabad Airport Media Pvt. Ltd., executing the landmark project and making it a reality on ground and putting together the entire airport media team. Laqshya won the Gold for the media owner of the year 2008 for the Hyderabad airport at the Outdoor Advertising Awards 2009 in Mumbai.

Currently, Yuvraj is heading the OOH specialist agency business, OMI, for Laqshya Media and is also a member of the Core Revenue team for the group.
. CEO at Jiva Group
Industry : Hospitals/Healthcare
Department: Top Management, from from Dec 2003 till Apr 2006

Job Description : Jiva Group of Cos is engaged in Education, Healthcare, and Social Enterprise. (http://www.jivagroup.com ). Jiva Ayurveda is into manufacturing and marketing of more than 600 Ayurvedic herbal teas, cosmetics, shampoos, oils, herbal tablets, soaps etc. The products are sold through our website www.jiva.com and through channel sales in India and abroad.
• Jiva ICOT is into developing and marketing of school subject books for classes 1 to 8, which are sold to more than 1000 public schools across the country. The company is also into exports and imports of general books, reference books from various renowned publishers all across the world.
Work Profile:
Overall in charge of the entire activities of the company which includes Sales, Marketing, Administration, Institutions, Accounts, Product Development in both domestic and international markets for education, healthcare and social enterprise.. General Manager at World Business Development Corporation Ltd.
Industry : Consumer Durables/FMCG
Department: Sales / Business Development, from from Aug 2002 till Dec 2003

Job Description : The company is engaged in the business of developing a nationwide franchisee network for branded products.

Work Profile:
Overseeing all business operations, and accountable for top line profitability and sales growth
Secure business and forge partnerships by making presentations to the top brass.
Formulating and implementing sales promotion activities, marketing plans and training
Achievements:
Effected tie-ups with various reputed companies in the consumer industry, such as Sansui, Timex, HMT, Casio, Milton, Prestige, Kilk, Pentair, HMT, Inalsa, Kenstar, Maharaja Whiteline, Tefal, Corfom, Beltek, Macko, Singer, BAF Germany, Modi Hoover, Kent RO, Samsonite, Atlas, Nokia, Carrier, LG Electronics, IFB, Videocon International, Herboclub, etc.
Substantially increased sales turnover across Delhi, Haryana, Rajasthan, Chattisgarh, Bihar, UP and Maharashtra
Set-up a network of 35 franchisees
Enhanced institutional sales . Manager- CC at Som Distilleries & Breweries Ltd.
Industry : Beverages/Food Processing
Department: Marketing / PR, from from Aug 1999 till Jul 2002

Job Description : This is the 6th largest Indian Liquor Company having a turnover of Rs.350 crores
Work Profile:
Responsible for managing all activities related to business development and commercial operations
Formulated business strategies and launched new products

Achievements:
Successfully introduced Woodpecker Premium Lager in MP captured 25% of market within three months of launch
Established the market for Rum in Sierra Leone – West Africa, gaining a market share of 75% within one year of operation
Initiated the practice of export of bulk orders in concentrated (96%v/v) form, which was diluted and packed in small packs by the importer, saving 70% cost in transporting bottles and water overseas, thus making the project cost viable for both the parties
Effected a substantial growth of 75% in export business
Instrumental in establishing business in West Africa, Southeast Asia, Maldives, Seychelles, Europe, Latin America, Australia and Japan.

Educational Information MBA/PGDM at Symbiosis Institute of International Business
from Jan 1997 till Jan 1999
BE/B.Tech at M.S.University, Baorda
from May 1993 till Jun 1997

Yuvraj Agarwal's Additional information

Reason to be on PeerPower :  Career Enhancement,Job Prospects,Meeting People,Sharing Knowledge And Expertise,Business Opportunities,Reunion With Colleagues,Batchmates,Finding Information About Institutes & Companies

Website : http://www.realm-media.com

Web Profile : http://www.peerpower.com/pub/yuvraj

Yuvraj Agarwal's Personal Details

Gender:Male

Interest:Marketing, Media, Advertising, Product & Brand Management, OOH Media, Activations, Innovative Use of Media, Consumer Behaviour, Market Research, Sales Management, Airports, Ambient, Street Furniture, Billboards, Events, Communications, PR, Commercial, Med