- Principal Consultant at sales creator
- MBA/PGDM at Institue of Productivity and Management
- Channel Sales, FMCG Sales, Top Management - Sales/ Business Development
Summary: Career Highlights
Reputed FMCG Company
Head Sales (Since Aug 2007)
Enhanced per person productivity by 37%, resulting in growth of sales by 67% in 2007-8.
.Pivoted the marketing activities for creating brand identity.
Recruited & trained the team for expanding the distribution..
Established a well lubricated logistics & sales systems.
Managed day to operational issues resulting in higher organization effectiveness in marketing.
Reporting to Marketing Director & Chairman of Company.
Leading an organization of 4 Regional Managers, 12 ASMS people, 70 S.O & SR.
Managing the Sales & Marketing gamut.
Visualizing the trade loads & BTL plans
Drawing business plan& budgets for delivering targets Margin Contribution.
Monitoring the targets & performance on weekly, monthly & quarter basis to achieve annual objectives.
Ensuring the budget & credit controls.
STP Ltd – Mumbai / Kolkata (Jan 2004 – Aug 2007)
Instrumental in creating new verticals & products, achieving over 112% targets for 3 consecutive years and recipient of the Best Performance Award for 2 consecutive years for Budget Achievement (117% in 2005-2006 and 112% in 2006-2007).
Enhanced Cash flow by 74%.
Led a team of 39 and reported to the CEO & President, involved in Business Development through CFA, Distributors & retail network.
Managed the Sales, Logistics- Supply chain & Vendors and suppliers.
Godfrey Phillips India Ltd. - Delhi
Zonal Manager – North India (Aug 2000 – Jan 2004)
Recruited & trained teams to achieve company’s goals.
Instrumental in redesigning & introducing a Distribution Model by appointing 17 Units of Super Distributors and ensuring 23% increment in the Distribution penetration of Tea Business in Delhi in 2002.
Successfully increased turnover of Rangoli (low end segment tea) in Uttar Pradesh in 2001-2002.
Led a team of 47 and reported to the Divisional Manager, steering the Sales & Operation for Tea Business in Northern India comprising of Delhi, U.P, & Haryana and achievement of Targets.
Business Development through proper CFA & Distribution Channels, created Below The Line (BTL) Promotional Strategies and designed Trade Plans & managed through Pre defined Budget.
Responsible for Credit Management / Controls, Brand wise Distribution expansions, Market Research & Study and Competitor’s Analysis in co-ordination with the Marketing Team.
A W Faber Castell India Ltd. - Delhi
Regional Sales Manager – North India (Jul 1999 – Aug 2000)
Instrumental in improving the Credit Situation from 67 days DSO to 25 days.
Successfully increased 18% Sales of Highlighter Business and doubled the volumes by launching new products in Northern India.
3M India Ltd. – Delhi, Rajasthan & U.P.
Area Manager (Mar 1995 – Jul 1999)- Uttar Pradesh & Uttar hand
Recipient of the Top Flight Award for 300% Growth and successfully launched Scotch Brite & Post it Brands
Procter & Gamble – U.P( Kanpur, Lucknow & Agra HQ).
Senior TSO (Jul 1990 – Mar 1995).
What do I have to offer (Haves): Synopsis of Profile:-Level headed, energetic, with strong mass distribution & team management skills. A fast learner spontaneously adapts to challenging situations & delivers performance. People oriented leader kindling empathy & ego drive in business gr.
What do I seek (Wants): To be part of a team that needs my experience in of Team Management & Marketing skills for mass distribution products, thru result oriented Sales & Distribution management which will be company’s asset..
Y. S's Profile Overview
Principal Consultant at
Department: Sales / Business Development, from Aug 2011 till now
Institue of Productivity and Management
from Jan 1989 till Jan 1990
Y. S's Additional information
Reason to be on PeerPower : Career Enhancement,Job Prospects,Meeting People,Sharing Knowledge And Expertise,Business Opportunities,Reunion With Colleagues,Batchmates
Website : www.salescreator.in
Web Profile : http://www.peerpower.com/pub/yksharma
Y. S's Personal Details
Interest:Connecting with people, Career Advancement, References,Business Opportunities.
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