- Principal Consultant at sales creator
- MBA/PGDM at Institue of Productivity and Management
- Channel Sales, FMCG Sales, Top Management - Sales/ Business Development
Summary: Career Highlights
Reputed FMCG Company
Head Sales (Since Aug 2007)
Enhanced per person productivity by 37%, resulting in growth of sales by 67% in 2007-8.
.Pivoted the marketing activities for creating brand identity.
Recruited & trained the team for expanding the distribution..
Established a well lubricated logistics & sales systems.
Managed day to operational issues resulting in higher organization effectiveness in marketing.
Reporting to Marketing Director & Chairman of Company.
Leading an organization of 4 Regional Managers, 12 ASMS people, 70 S.O & SR.
Managing the Sales & Marketing gamut.
Visualizing the trade loads & BTL plans
Drawing business plan& budgets for delivering targets Margin Contribution.
Monitoring the targets & performance on weekly, monthly & quarter basis to achieve annual objectives.
Ensuring the budget & credit controls.
STP Ltd – Mumbai / Kolkata (Jan 2004 – Aug 2007)
Instrumental in creating new verticals & products, achieving over 112% targets for 3 consecutive years and recipient of the Best Performance Award for 2 consecutive years for Budget Achievement (117% in 2005-2006 and 112% in 2006-2007).
Enhanced Cash flow by 74%.
Led a team of 39 and reported to the CEO & President, involved in Business Development through CFA, Distributors & retail network.
Managed the Sales, Logistics- Supply chain & Vendors and suppliers.
Godfrey Phillips India Ltd. - Delhi
Zonal Manager – North India (Aug 2000 – Jan 2004)
Recruited & trained teams to achieve company’s goals.
Instrumental in redesigning & introducing a Distribution Model by appointing 17 Units of Super Distributors and ensuring 23% increment in the Distribution penetration of Tea Business in Delhi in 2002.
Successfully increased turnover of Rangoli (low end segment tea) in Uttar Pradesh in 2001-2002.
Led a team of 47 and reported to the Divisional Manager, steering the Sales & Operation for Tea Business in Northern India comprising of Delhi, U.P, & Haryana and achievement of Targets.
Business Development through proper CFA & Distribution Channels, created Below The Line (BTL) Promotional Strategies and designed Trade Plans & managed through Pre defined Budget.
Responsible for Credit Management / Controls, Brand wise Distribution expansions, Market Research & Study and Competitor’s Analysis in co-ordination with the Marketing Team.
A W Faber Castell India Ltd. - Delhi
Regional Sales Manager – North India (Jul 1999 – Aug 2000)
Instrumental in improving the Credit Situation from 67 days DSO to 25 days.
Successfully increased 18% Sales of Highlighter Business and doubled the volumes by launching new products in Northern India.
3M India Ltd. – Delhi, Rajasthan & U.P.
Area Manager (Mar 1995 – Jul 1999)- Uttar Pradesh & Uttar hand
Recipient of the Top Flight Award for 300% Growth and successfully launched Scotch Brite & Post it Brands
Procter & Gamble – U.P( Kanpur, Lucknow & Agra HQ).
Senior TSO (Jul 1990 – Mar 1995).
What do I have to offer (Haves): Synopsis of Profile:-Level headed, energetic, with strong mass distribution & team management skills. A fast learner spontaneously adapts to challenging situations & delivers performance. People oriented leader kindling empathy & ego drive in business gr.
What do I seek (Wants): To be part of a team that needs my experience in of Team Management & Marketing skills for mass distribution products, thru result oriented Sales & Distribution management which will be company’s asset..
Y. S's Profile Overview
Principal Consultant at
Department: Sales / Business Development, from Aug 2011 till now
Institue of Productivity and Management
from Jan 1989 till Jan 1990
Y. S's Additional information
Reason to be on PeerPower : Career Enhancement,Job Prospects,Meeting People,Sharing Knowledge And Expertise,Business Opportunities,Reunion With Colleagues,Batchmates
Website : www.salescreator.in
Web Profile : http://www.peerpower.com/pub/yksharma
Y. S's Personal Details
Interest:Connecting with people, Career Advancement, References,Business Opportunities.
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Y. S's Connection
Nair K.V.RBusiness Head at TOUCH STONE CONSULTING Rajiv ChhibarHead Business Development at Ace Entrepreneurs Raju SridharConsultant at Sales Prnciples (Miller Heiman Distributor Partner) Akansha SinghManager at Ashok Leyland Ltd Miti ShahAssistant Sales Manager at Frescodata View All