Ramesh Parakkat

Profile Synopsis

Summary:  SYNOPSIS
 An incisive professional with nearly 30 plus years of experience in Sales & Marketing ,Channel & Distribution Management / Business Development ,Freelance Sales & Marketing consultant since Jan 2008
 A proactive leader and planner with expertise in strategic planning, market plan execution, pre-sales efforts with skills in P&L management, competitor and market analysis, and targeted marketing.
 An out-of-the-box thinker with a proven track record of increasing revenues, establishing dealership networks, streamlining workflow and creating a team work environment to enhance productivity innovatively for reputed business houses.
 A skilled communicator with exceptional presentation skills and abilities in forging business partnerships in markets, lead cross-functional teams & establish beneficial relationships with key players in the industry.
 Possess expertise in working in multicultural environments with the distinction of exploring new markets for expanding businesses from scratch and streamlining operations.
 Adroit at
-- Channel Development
- Strategy Planning - Marketing / Market Intelligence - Product Development
- Dealer Management - Product Promotion - - Budgeting (marketing) - Relationship Building

AREAS OF EXPERTISE

Strategic Planning
 Using sales forecasting and strategic planning to ensure the sale and profitability of products; analyzing business developments and monitoring market trends.
 Identifying, developing & evaluating marketing strategy based on business objectives.
 Conceptualising & implementing business strategies & projects with a view to penetrate new accounts & expanding existing ones.

Sales & Marketing
 Steering Sales & Marketing operations with focus on bottom line, by ensuring utilisation of resources.
 Identifying and developing new streams for revenue growth. Develop marketing plans based on consumer preference and drive sales volumes.
 Conducting competitor analysis by keeping abreast of market trends and competitor moves, to achieve market share metrics. Evolving market segmentation & penetration strategies to achieve targets.

Channel Sales Management
 Developing and appointing new business partners to expand product reach in the market and working in interaction with the dealers and distributors to assist them to promote the product.
 Chalking out budget plans to achieve the desired targets.
 Effectively reorganized unit offices in my territory so as to optimize customer service requirement & efficient coverage of the potential markets.
 Managing distribution network/ supply chain for distributing goods for achievement of targets within specified parameters.

Team Management
 Providing direction, motivation and training to field sales team for ensuring optimum performance.
 Recruiting, mentoring & training personnel & managers to deliver quality services in market. .

What do I have to offer (Haves): Consultancy & Solutions in the context of Sales & Marketing in India.

What do I seek (Wants):  Seeking assignment with small companies in South India who want to expand and grow their business..

Ramesh Parakkat's Profile Overview

Current Company Consultant at Redpoint ventures Pvt Limited
Industry : Consumer Durables/FMCG
Department: Sales / Business Development, from Oct 2007 till now

Job Description : Consultant for small group of companies in and around Coimbatore & Kerala.

Past Company General Manager, at CAMPCO (A multi state Coop Society)
Department: Sales / Business Development, from from Dec 2001 till Mar 2005

Job Description : A stint of 23 ���½ years from Feb�¢ï¿½ï¿½1980-Oct�¢ï¿½ï¿½2001 with ITC LIMITED for Cigarettes, Greeting Cards / Match boxes, HR resource, Social (Nirodh) Marketing in their various Sales & Marketing branches in India in the positions starting from Sales executive to Branch Manager

Career Path
�¢ï¿½ï¿½ Sales Executive (Feb�¢ï¿½ï¿½80-Mar�¢ï¿½ï¿½86)
�¢ï¿½ï¿½ Area Sales Manager (Apr�¢ï¿½ï¿½86 �¢ï¿½ï¿½ Jan�¢ï¿½ï¿½90)
�¢ï¿½ï¿½ Branch Manager/Training Manager (Feb�¢ï¿½ï¿½90-Oct�¢ï¿½ï¿½01)
Exposure to majority of the markets in India both Metro & Tier 1 & Tier 2 Cities and interior villages in Handling of operation in Branches wherever posted in East, West, South & North of India. Identifying and interpreting market /competitors trends for fine tuning the marketing strategies for increasing market share for cigarettes. Co-coordinating training and development of frontline executive (in house & dealers and assisting them to achieve their individual and team Targets. Developing new markets, studying market trends and forecasting sales.
.

Educational Information B.A. at Calicut University
from Jan 1970 till Jan 1970

Ramesh Parakkat's Additional information

Reason to be on PeerPower :  Sharing Knowledge And Expertise

Web Profile : http://www.peerpower.com/pub/rameshparakkat1

Ramesh Parakkat's Personal Details

Gender:Male

Interest:Consultancy,Sales & Distribution ,Agriculture, horticulture & gardening