Maheshkumar Patel

Manager Marketing at Reliance Big Entertainment Private Limited Mumbai, India | Marketing / PR
User Picture

Current Companies:
Past Companies:
  • Channel & Segment Management, Media Marketing - Print/TV/Radio, Product/Brand Management
Business cards:   3 Business cards received
Recommendations:   1 Recommendations Received
Contacts:   28 Contacts

Profile Synopsis

Summary: Professional experience of 5 yr across Marketing & Brand Management functions in the & Marketing Operations/Communication in the Retail and Media industry.
Skill set to meet and exceed performance parameters.
High energy levels and ability to multi-task.
Strong interpersonal skills..

What do I have to offer (Haves): Brand // Product Management,
ATL & BTL Activities
Media Management & P R Activities,
Specialized Events & Promotions,
Alliances and Activations,
Marketing Research,
P R Activities,
Client Relationship Management.

What do I seek (Wants):  Proven acumen in New Product Development, Brand Launches, Consumer Research, Sales Promotions and Events..

Maheshkumar Patel's Profile Overview

Current Company Manager Marketing at Reliance Big Entertainment Private Limited
Industry : Media/Entertainment
Department: Marketing / PR,

Past Company Asst. Manager Marketing at Spencers Retail Ltd
Industry : Retail
Department: Marketing / PR, from from Jun 2007 till May 2008

Job Description : • Rolling out centrally driven marketing initiatives
• Regional level promotions
• Local tie-ups – restaurant, entertainment, etc
• SOH: to get the Marketing Income for the region.
• Launched 18 Supermarket & 2 Hypermarkets ( Handle Pre – Launch, Launch & Post Launch Campaign)
• Local media advertising – print, outdoor, cable TV, etc
• Creative support for Regional initiatives – tie-up with local advertising agencies
• Manage Regional level PR
• Co-ordinat Store Level renovations, relocations from a marketing communication perspective
• Print production
• Manage all Regional level marketing material requirements
• Manage the Regional marketing budget
• Ensuring adherence to Brand guidelines and values
• Ensure smooth execution of initiatives
• Ensure consistency in look & feel across All the Super market & Hypermarket.
• Deliver within the specified marketing budget . Sn Executive Marketing at Pantaloon Retail India Ltd
Industry : Retail
Department: Marketing / PR, from from Jan 2005 till May 2007

Job Description : • Maintain Campaign documents including calendars and timeliness for all category-marketing initiatives.
• Meeting potential sponsors for various events etc to subsidise mall budget.
• Conceptualize and Co-ordinate marketing campaigns that assist all revenue areas of mall to achieve revenue targets (space selling, displays, sampling activities etc)
• Plan Annual Event calendar along with budgeting for all proposed activities.
• Co-ordinate the tracking system to monitor rollout of marketing campaigns (pre and post event analysis and presentation of same.)
• Responsible for all ATL / BTL activities & cross promotions with other brands
• Look after and execute the corporate Marketing plans.

Educational Information MBA/PGDM at ICFAI National College
from Jan 2006 till Jan 2007
BHM at Sunway College University - Malaysia
from May 2001 till Dec 2004

Maheshkumar Patel's Additional information

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Maheshkumar Patel's Connection Arrow

User Picture Ardhendu Kumar BoseVice President (Operations and Marketing) at Rose Valley Group of Companies User Picture Bhaskar MukherjeeGM - Marketing at GNG Group of Companies User Picture Pankaj VermaSpecialist Reporting at Flextronics Technologies User Picture nilendu guhaManager- Space Management at Spencers Retail Ltd User Picture dhaval kateBDE at Futurism Technologies Private Limited View All


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