Peerpower

Maheshkumar Patel

Manager Marketing at Reliance Big Entertainment Private Limited Mumbai, India | Marketing / PR
User Picture

Current Companies:
Past Companies:
Education:
SFA:
  • Channel & Segment Management, Media Marketing - Print/TV/Radio, Product/Brand Management
Business cards:   3 Business cards received
Recommendations:   1 Recommendations Received
Contacts:   28 Contacts

Profile Synopsis

Summary: Professional experience of 5 yr across Marketing & Brand Management functions in the & Marketing Operations/Communication in the Retail and Media industry.
Skill set to meet and exceed performance parameters.
High energy levels and ability to multi-task.
Strong interpersonal skills..

What do I have to offer (Haves): Brand // Product Management,
ATL & BTL Activities
Budgeting,
Media Management & P R Activities,
Specialized Events & Promotions,
Alliances and Activations,
Marketing Research,
P R Activities,
Client Relationship Management.

What do I seek (Wants):  Proven acumen in New Product Development, Brand Launches, Consumer Research, Sales Promotions and Events..

Maheshkumar Patel's Profile Overview

Current Company Manager Marketing at Reliance Big Entertainment Private Limited
Industry : Media/Entertainment
Department: Marketing / PR,

Past Company Asst. Manager Marketing at Spencers Retail Ltd
Industry : Retail
Department: Marketing / PR, from from Jun 2007 till May 2008

Job Description : • Rolling out centrally driven marketing initiatives
• Regional level promotions
• Local tie-ups – restaurant, entertainment, etc
• SOH: to get the Marketing Income for the region.
• Launched 18 Supermarket & 2 Hypermarkets ( Handle Pre – Launch, Launch & Post Launch Campaign)
• Local media advertising – print, outdoor, cable TV, etc
• Creative support for Regional initiatives – tie-up with local advertising agencies
• Manage Regional level PR
• Co-ordinat Store Level renovations, relocations from a marketing communication perspective
• Print production
• Manage all Regional level marketing material requirements
• Manage the Regional marketing budget
• Ensuring adherence to Brand guidelines and values
• Ensure smooth execution of initiatives
• Ensure consistency in look & feel across All the Super market & Hypermarket.
• Deliver within the specified marketing budget . Sn Executive Marketing at Pantaloon Retail India Ltd
Industry : Retail
Department: Marketing / PR, from from Jan 2005 till May 2007

Job Description : • Maintain Campaign documents including calendars and timeliness for all category-marketing initiatives.
• Meeting potential sponsors for various events etc to subsidise mall budget.
• Conceptualize and Co-ordinate marketing campaigns that assist all revenue areas of mall to achieve revenue targets (space selling, displays, sampling activities etc)
• Plan Annual Event calendar along with budgeting for all proposed activities.
• Co-ordinate the tracking system to monitor rollout of marketing campaigns (pre and post event analysis and presentation of same.)
• Responsible for all ATL / BTL activities & cross promotions with other brands
• Look after and execute the corporate Marketing plans.
.

Educational Information MBA/PGDM at ICFAI National College
from Jan 2006 till Jan 2007
BHM at Sunway College University - Malaysia
from May 2001 till Dec 2004

Maheshkumar Patel's Additional information

Reason to be on PeerPower :  Meeting People,Sharing Knowledge And Expertise,Business Opportunities,Reunion With Colleagues

Website : http://in.linkedin.com/in/patelmahesh

Web Profile : http://www.peerpower.com/pub/maheshkumarpatel

Maheshkumar Patel's Personal Details

Gender:Male

Interest:- Traveling
- Sketching
- Photoghaphy
- Reading

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Maheshkumar Patel's Connection Arrow

User Picture Nehal RavalCluster Manager at Reliance Big Entertainment User Picture harshil kusumgarproprioter at nit marketing User Picture Gaurav AnandSr. Marketing Executive at Motorola India Pvt. Ltd User Picture Rajeev S PaweriaFounder and CEO at infoBizz Consultants User Picture Arun SinghCity Manager at Reliance Big Entertainment Private Limited View All

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