- Sr. Marketing Executive at Motorola India Pvt. Ltd
- National Marketing Coordinator at Motorola India Pvt. Ltd at Multiplier
- Regional Marketing Coordinator at Motorola India Pvt. Ltd. at Multiplier
- B.Com at University of Delhi
- Channel & Segment Management, Media Marketing - Print/TV/Radio, Product/Brand Management
Summary: A Marketing professional with experience of 5 yrs in telecom sector. Enrich expertise in Direct Marketing, Distribution Marketing and Retail Marketing. Flair for Start up Projects, charting out business strategies to impact business volumes & growth with profitability. Thrives in high growth, high pressure environment and belief in Customer delight. Creative, Self starter, team builder & leader possessing the attitude and passion for timeliness, perfection and innovation. A keen communicator with a flair for words & good presentation skills..
What do I have to offer (Haves): Direct Marketing, Retail Marketing, Channel Marketing, Brand Marketing.
What do I seek (Wants): Brand Marketing and ATL.
Gaurav Anand's Profile Overview
Sr. Marketing Executive at
Motorola India Pvt. Ltd
Industry : Telecommunication/Mobile
Department: Marketing / PR, from Jan 2009 till now
Job Description : Responsible for building and sustaining brand image and integrity to capture market share.
Grow Brand awareness & likeability through advertising & strong media presence.
Own and launch new products using 360o approach comprising TVC, press ads, and web/on-line.
Working with the Ad agencies and Creative team to implement brand communication strategies.
Coordination for releasing PR/PO and timely payment for the job.
National Marketing Coordinator at
Motorola India Pvt. Ltd at Multiplier
Industry : Advertising
Department: Marketing / PR, from from May 2008 till Dec 2008
Job Description : Perform strategic alliances and partnerships at retail level for brand growth and retail space.
Vendor development and Management
Define monthly/quarterly marketing calendar & spends @ retail chains based on targets and expected ROI.
Design and implement 360 deg retail marketing and activation programs to grow retail channel secondary Sales, sell thru to consumer will clear focus on target tier mix and ASP.
Retail channel activations and Consumer Promotions schemes at store level
Channel incentive programs (at both SKU level and Store staff/manager level)
Display and Mystery shopping audits/ schemes
Direct Marketing and Loyalty Programs
Own and increase Motorola’s brand visibility (SOD and SOV) at outlets through customized and innovative POSM, Signage and In-shop.
Drive ATL programs for the retail chains. SKU / Launch based ATL plans including print.
Support rollout and operations of consumer interactive retail experiential centers and Motorola’s exclusive stores (MOTOSTORES).
Rollout of retail experiential centers (SIS)
Ensure adherence to planogram and availability of experience to consumers.
Working closely with sales team and channel partners to understand the requirement of business and accordingly plan to launch a new product using 360 degree marketing approach.
Product/ franchisee supportive marketing plans for new as well as current running SKU to cater current and future needs.
Design and rollout communication plan and brief for internal and external sales force.
Always keen to develop innovative marketing communication using exclusive and different media to take attention of end consumer.
. Regional Marketing Coordinator at Motorola India Pvt. Ltd. at Multiplier
Industry : Advertising
Department: Marketing / PR, from from Aug 2007 till Apr 2008
Job Description : Drive channel programs (BTL/ATL) to drive distribution and sell-thru.
Allocate and control marketing spends for the region. Ensure spend effectiveness, ROI based on targets and output projections.
Own SOV and increase brand visibility at outlets through POSM, Signage and In-shop.
Plan and Execute “Outdoors” advertising for the region.
Design and Implement Road shows, On-ground retail activations (Mall activations / College youth interactions), consumer promotions, display schemes, price schemes, mystery audits etc.
Build (identification, space negotiations, construct) experiential Store in Store, Kiosks.
Conceptualize and implement trade programs / product launches / Exhibitions
Plan and Execute placement and launch programs for region through retail and on-ground activations, ATL activities.
University of Delhi
from Dec 1998 till Dec 2001
Gaurav Anand's Additional information
Reason to be on PeerPower : Career Enhancement,Job Prospects,Meeting People,Sharing Knowledge And Expertise,Finding Information About Institutes & Companies
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Gaurav Anand's Personal Details
Interest:I love to watching cricket and play with small kids.
and like to travel and explore the culture and people of other cities. Although I didn’t spent much time on that due to busy schedules but I will definitely go for the same as and when opportunity co
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Gaurav Anand's Connection
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