Gaurav Anand

Profile Synopsis

Summary: A Marketing professional with experience of 5 yrs in telecom sector. Enrich expertise in Direct Marketing, Distribution Marketing and Retail Marketing. Flair for Start up Projects, charting out business strategies to impact business volumes & growth with profitability. Thrives in high growth, high pressure environment and belief in Customer delight. Creative, Self starter, team builder & leader possessing the attitude and passion for timeliness, perfection and innovation. A keen communicator with a flair for words & good presentation skills..

What do I have to offer (Haves): Direct Marketing, Retail Marketing, Channel Marketing, Brand Marketing.

What do I seek (Wants):  Brand Marketing and ATL.

Gaurav Anand's Profile Overview

Current Company Sr. Marketing Executive at Motorola India Pvt. Ltd
Industry : Telecommunication/Mobile
Department: Marketing / PR, from Feb 2009 till now

Job Description :  Responsible for building and sustaining brand image and integrity to capture market share.
 Grow Brand awareness & likeability through advertising & strong media presence.
 Own and launch new products using 360o approach comprising TVC, press ads, and web/on-line.
 Working with the Ad agencies and Creative team to implement brand communication strategies.
 Coordination for releasing PR/PO and timely payment for the job.
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Past Company National Marketing Coordinator at Motorola India Pvt. Ltd at Multiplier
Industry : Advertising
Department: Marketing / PR, from from Jun 2008 till Jan 2009

Job Description :  Perform strategic alliances and partnerships at retail level for brand growth and retail space.
 Vendor development and Management
 Define monthly/quarterly marketing calendar & spends @ retail chains based on targets and expected ROI.
 Design and implement 360 deg retail marketing and activation programs to grow retail channel secondary Sales, sell thru to consumer will clear focus on target tier mix and ASP.
 Retail channel activations and Consumer Promotions schemes at store level
 Channel incentive programs (at both SKU level and Store staff/manager level)
 Display and Mystery shopping audits/ schemes
 Direct Marketing and Loyalty Programs
 Own and increase Motorola’s brand visibility (SOD and SOV) at outlets through customized and innovative POSM, Signage and In-shop.
 Drive ATL programs for the retail chains. SKU / Launch based ATL plans including print.
 Support rollout and operations of consumer interactive retail experiential centers and Motorola’s exclusive stores (MOTOSTORES).
 Rollout of retail experiential centers (SIS)
 Ensure adherence to planogram and availability of experience to consumers.
 Working closely with sales team and channel partners to understand the requirement of business and accordingly plan to launch a new product using 360 degree marketing approach.
 Product/ franchisee supportive marketing plans for new as well as current running SKU to cater current and future needs.
 Design and rollout communication plan and brief for internal and external sales force.
 Always keen to develop innovative marketing communication using exclusive and different media to take attention of end consumer.
. Regional Marketing Coordinator at Motorola India Pvt. Ltd. at Multiplier
Industry : Advertising
Department: Marketing / PR, from from Sep 2007 till May 2008

Job Description :  Drive channel programs (BTL/ATL) to drive distribution and sell-thru.
 Allocate and control marketing spends for the region. Ensure spend effectiveness, ROI based on targets and output projections.
 Own SOV and increase brand visibility at outlets through POSM, Signage and In-shop.
 Plan and Execute “Outdoors” advertising for the region.
 Design and Implement Road shows, On-ground retail activations (Mall activations / College youth interactions), consumer promotions, display schemes, price schemes, mystery audits etc.
 Build (identification, space negotiations, construct) experiential Store in Store, Kiosks.
 Conceptualize and implement trade programs / product launches / Exhibitions
 Plan and Execute placement and launch programs for region through retail and on-ground activations, ATL activities.
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Educational Information B.Com at University of Delhi
from Jan 1999 till Jan 2002

Gaurav Anand's Additional information

Reason to be on PeerPower :  Career Enhancement,Job Prospects,Meeting People,Sharing Knowledge And Expertise,Finding Information About Institutes & Companies

Web Profile : http://www.peerpower.com/pub/gauravanand

Gaurav Anand's Personal Details

Gender:Male

Interest:I love to watching cricket and play with small kids.
and like to travel and explore the culture and people of other cities. Although I didn’t spent much time on that due to busy schedules but I will definitely go for the same as and when opportunity co