Bhaskar Roy

Profile Synopsis

Summary:  Result driven professional over 15 years of solid verifiable career track for successfully propelling industry leaders. Known for delivering record-breaking revenues and profit gains within highly competitive regional markets. Core strengths include:

-Sales (Volumes) - Distribution - Marketing -Strategic Planning -Events & Promotions

-Key Accounts -Channel Development –Competitors Activities -Brand Visibility / Product Merchandise

 A keen learner with a flair for adopting emerging trends and addressing industry requirements to achieve organizational objectives and profitability norms.
 Adept with situations pertaining to market conditions and situations, competitors activities and trade leadership. A consistent performer with demonstrated skills in increasing distribution, volumes and market share.
 Proven skill in turning around a under performing business unit to a profit making center. Exceptional communicator with strong negotiation, problem resolution and client need assessment aptitude.
 Equally effective at identifying opportunities, developing focus and providing tactical business solutions. Proven ability to manage key account relationships and large-scale projects.
 Experience with presenting to senior management, representing senior management in discussions with others in the company, meeting with customers, training and assisting dealers, and coordinating the activities of executives and area managers .

What do I have to offer (Haves): -Sales (Volumes) - Distribution - Marketing -Strategic Planning -Events & Promotions

-Key Accounts -Channel Development –Competitors Activities -Brand Visibility / Product Merchandise.

What do I seek (Wants):  Aspires to pursue challenging assignments in Marketing / Business Management with a frontline organization.

Bhaskar Roy's Profile Overview

Current Company Partner at Sai Ram Poducts
Department: Sales / Business Development, from Jan 2004 till now

Job Description : A growing and upcoming Business House involved in trading of FMCG products responsible for all its marketing and sales requirements. I am the ultimate decision maker and FPR for the same
A decent turnover (as per trade standards) from zero
A decent market share
Addition of new products in the line
Current turnover: fm scratch to 2.5 crores currently
.

Past Company Asst Manager - Marketing & Sales at PepsiCo International
Industry : Consumer Durables/FMCG
Department: Sales / Business Development, from from Jan 1997 till Mar 2003

Job Description : PepsiCo India Holding - Jan 97 to March 2003
Account Development Coordinator (Assistant Mgr. Marketing)
Markets Handled: West Bengal & Kolkata Metro

In Pepsico I was handling a territory which was predominantly a competition stronghold. Pepsi was weak comparatively in all aspects. Marketing Initiatives at HO level after huge spends did not show results. The execution was not perfect and there was a huge gap between understanding market requirements and the initiatives coming from the top. I was responsible for the diagnosis and then the prescription which was Okayed and agreed by then higher authorities.

RESULTS
(BRANDWISE)

Top of mind scores increased for brand pepsi which resulted in better recall.

Share Growth
Pepsi from 22% to 40%
Mirinda from 16% to 32%
7up from 18% to 35%
Mirinda Lemon fron 12% to 35%
Aquafina from scratch to 20
Soda Evervess to 20% and TEEM to 45%

MAJOR KEY ACCOUNTS SWITCHED TO PEPSI FROM COKE
VISIBILITY INCREASED


Brand Management Increased our visibility to 50% from 20%
Organized events locality / territory wise
Advertisements increased (print & media)
Specific brand wise promotions


Event Management
• Identification of right events to be sponsored and execution of centrally sponsored events (Cricket matches / shows etc.)
• Coordinating with other agencies connected with the event
• Venue branding & other branding activities in the city related to the events
• Putting / manning of vending points with the sales team
• Stocks coordination with the factory


Helped & designed Distribution Expansion Plan for the Sales force

Results

• 3000 new accounts across 5 years
• Non-traditional Accounts (viz. LAUNDRIES, Raymond’s / Sony Showroom s, Medical Stores and Petrol Pumps)
• Distribution growth: 62% to 82% ; estimated exit share 81%
• Mapping of the territories and identifying service gaps


Channel Development * Identifying new channels of distribution and developing existing
Channels and designing a program suiting their requirement and
Push our products helping the sales team.

Additional Responsibility

PMX –Pepsi Dispensing Machines
• Identification of right outlets and placements
• Constant monitoring of volume and relocation accordingly
• Service backup / maintenance
MERCHANDISING
• Inventory (Expiry date related) control

• OVERALL TERRITORY VOLUMES GREW BY 30%.KODAK INDIA LIMITED – MAY 94 TO DEC 96
REGIONAL BUSINESS OFFICER

I had started single handedly in the region and hence initially also helped in setting up the region and as the results were good was sent to London and France as incentive and training in their factories.

• Launching of the products independently in the region

• Trade – specific products trials and sampling

• Merchandising ( had limited POPs) hence had to optimize
• Promotions
• Share gain: 0% to 60% in 3 years

. Territory Sales Incharge at Hindustan Unilever Ltd (HUL)
Industry : Consumer Durables/FMCG
Department: Sales / Business Development, from from Oct 1992 till Apr 1994

Job Description : RESPONSIBILITIES
Execute marketing initiatives like Product launches, schemes, etc.
Merchandising outlet wise, brand wise and pack wise
I also helped the sales officer doing primary sales..
To analyze and monitor SKU / brand wise sales and raise alarm
New Distributor Appointments and maintenance of current network in a healthy way
Salesman and merchandiser training
Events – execution & planning

. Sales Executive at Gestetner India Ltd
Industry : Electrical & Electronics
Department: Sales / Business Development, from from Dec 1989 till Mar 1992

Job Description : I was responsible for Direct / indirect selling of its range of office automation products. Customers included from Govt. bodies, PSUs, Corporate and general shops. Payment collection was ALSO a part of the responsibility. .

Educational Information B.A. at Rajdhani College
from Jan 1982 till Jan 1985

Bhaskar Roy's Additional information

Reason to be on PeerPower :  Meeting People

Website : www.peerpower.com/pub/bhaskarroy4

Web Profile : http://www.peerpower.com/pub/bhaskarroy4

Bhaskar Roy's Personal Details

Gender:Male

Interest:• Sales & Distribution
• Marketing
• Events & Promotions
Institutions