UDAYA BHAASKAR BULUSU

Profile Synopsis

Summary:  B UDAYA BHAASKAR
Contact: +91 9951354542, +91 9246563252, 40 6545 6252 (R)
E-Mail: bhaaskar@techie.com, bubhaaskar@techie.com
________________________________________
Objective

As a Senior Management Personnel to provide leadership and direction and coordinate all activities of the company in accordance with the goals and objectives of the organisation to safeguard and grow the assets of the organisation for future generations while providing sound returns.

Executive Summary

Successful, Highly Skilled & Energetic Manager & Sales Professional specialized in critical / crisis Management with a proven track record in Marketing Management, Sales Engineering, Project Execution & Administration, Brand Partnership, Technical Management and Bottom-Line Growth, with more than 18 Years of Leadership Experience in a Major Industrial Technical Corporate Environment and Entrepreneurial Development Experience.

Speciality

Seasoned and Successful Market Researcher & Trend-Spotter. Confident & Experienced Technical Sales Professional with proven results Creating, Building, Fostering Steady Sales Growth, Leading Organizations, Building Revenue & Gaining, Splendid Negotiator, Market Position in Emerging & Competitive Markets and Solid Understanding of a Diverse Range of Business Management Applications, Including Market Analysis, New Product Launching, Start-Ups, Sales & Marketing, Project Execution, Value Innovation, and Quality Assurance. Adept at Supervising Staff within a Team-Based Framework, and at Commissioning & Coordinating Work from a broad range of Expert Consultants & Industry Contacts.

Offers a diverse wealth of practical knowledge matched by a track record of execution and accomplishment. Technology savvy with experience in the Development & Commercialization of Technical Products & Services to Technical & Non-Technical Markets and Managing P&L for Predictable Results. Team Player with exceptional Written & Interpersonal Communications Skills. Demonstrated ability to Select, Train and Retain Self-Motivated, Customer-Oriented Employees. High-Calibre Presentation, Negotiation, Execution and Closing.

Core Competency

• Designating the Organizational Goals & Objective
• Preparing the Strategic Business Plans
• Setting the Marketing Goals, Objectives and the Sales Plans & Projections and Leading the Team to the Target.
• Very High Learning & Understanding Capabilities
• Fluent & Conversant in Technical Presentation
• Conversant in Technical & Engineering Applications Domain Knowledge

Knowledge & Skills

• Strong Engineering & Technical Sales background with Project Execution and the ability to understanding the development process.
• Stalwart Marketing background and actual hands-on marketing experience.
• Extensive experience in the following areas:
• Determining customer requirements and translating them.
• Pricing strategy
• Promotional approaches
• Branding
• Product life cycle management, segmentation and the adoption life cycle
• Relationship management
• Sales support
• An understanding of distribution requirements.
• Excellent writing and presentation skills.
• Works well with Customers, Sales, Alliances, Engineering and Management.

Strategic

• Remain Strategical, Tactical and Program Oriented, in that order.
• Work with CEO and Managers to Development Strategic Partners for Referencing, Credibility and Alliances.
• Help Manage Third-Party Relationships.
• Ensure the Product is Competitive, Complete, Clean and Timely.
• Responsible for Creating Annual, Biannual & Five Year Strategic and Tactical Marketing Plan
Research & Information
•
• Conduct and Analyze Market Research to determine Risk and Marketability of Potential Products and Product Features. Supply information to appropriate personnel.
• Responsible for Competitive Analysis, Strategies and Tactics.
• Measure Effectiveness of the Marketing Department and Implement Improvements.
Product, Direction, Competition
•
• Determine market needs and generate product requirements and definition for development.
• Responsible for the product(s) pricing, name, positioning, packaging, and definition.
• Work with the CEO to ensure production of appropriate box, collateral, sales, and merchandising materials.

Management & Training
•
• Manage and train existing and new marketing staff.
• Ensure timely and effective execution of the marketing tactics and programs.
• Create and maintain annual marketing budget.
• Lead and manage the following responsibilities and/or departments: 1) Direct Marketing, 2) PR, 3) Advertising, 4) Product Management, 5) Channel Marketing, 6) Event Marketing, and 7) Creative Services.
• Ensure a consistent, fair and situational management style exists throughout the department.
• Generate a monthly summary report and comprehensive quarterly and annual marketing report.

OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., Marketing

• Responsible for managing the sale through a specific set of OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., partners, including strategic planning and program execution.
• Also responsible for planning, organizing and managing all OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., related functions to achieve the objective of revenue growth, profits, and visibility within the partner community.
• Primarily a Field Sales role and will focus on the enterprise market, demonstrating an ability to manage partners with a regional and national presence.
• Develop semi-annual plan which defines both revenue and non revenue objectives, including marketing, technological teaming and other strategic metrics.
• Conduct complete semi-annual performance reviews
• Team with Head of OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., Sales to ensure the highest ROI on the use of Market Development Funds and execution of other tactical programs
• Ensure the proper performance of partner sales representatives through training, incentives and motivation, as establishing the proper communication protocol to support these initiatives.
• Principle relationships in assigned partner accounts
• Deliver necessary monthly management reports, including sell-through analysis and partner sales training reports
• Responsible for meeting or exceeding assigned quota / performance


Summary of Professional Experience Analysis:

• 21 years’ Experience in Marketing Management & Business Development
• 5 years’ Experience in International Project Marketing
• 15 years’ Experience in Project Marketing & Execution
• 13 years’ Experience in Technical Project Selling & Technical Appraisals
• 5 years’ Experience in the Trade & Business
• 15 years’ Experience in Heavy Engineering Industrial Sales Development
• 13 years’ Managerial Experience In Management & Administration
• 10 years in-country experience in European markets
• Excellent Communicator and Negotiator in Three Primary Languages
• Expert in all types of Marketing and Product Management Initiatives, especially Localization and Internationalization, International PR and Media Relations, Strategic Partnership And Affiliate Programs, Web-Based Initiatives
• Senior Project, Program and Product Management Skills
• Innovative Sales/Marketing Specialist Experienced in Developing Sales, Markets, Service, and Programs.
• Skilled in Meeting Strategic Planning Objective through Teams.
• Proficient in Identifying Opportunities & solving a variety of Business Problems.
• Managed Sales/Marketing Territories, Building Relationships, Identifying needs and Implementing Marketing Strategies.
• Managed Strategic Planning, Strategies, Marketing Communications, Identifying Market Segment, New Service/Product Introduction, Pricing Strategies, and Competitive Analysis.
• Led Analysis of Market Trends and Demands.
• Strategic Positioning Marketing Team as Marketing Head.
• Successfully conducted Overseas Business & Marketing Research
• Strong Liaison Skills with OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., partners, including strategic planning and program execution & Government Agencies
• Proven ability to interact effectively with a wide range of people
• Experience in Developing Presentations & Exhibitions
• Proficient in Developing Business Relationships and Implementing Growth Strategies
• Skilled in Personnel Management, Budget Planning, Forecast and Analysis
• Strong Communication, Presentation and Information Technology Skills
• Multi-Lingual Sales and Marketing Executive with Experience in National Sales Strategic Planning.
• Coordinated Marketing Activities, Designed & Implemented Creative Marketing Strategies.

Description of Professional Summary

A seasoned professional with an Extensive Technical, Engineering & Business Administration Practical Knowledge and Experience as a Business Development Manager, Heavy Engineering Manufacturing (Fabrication) Manager, Quality Assurance Manager (ISO Management Representative), and Project Manager, with a diverse industry background and extensive experience in managing complex projects. In addition, a hands-on understanding and principal strengths in Engineering & Technology, Quality Assurance, Engineering, and the Business Development Function as well as expertise in Operations, Finance, & Human Resources with the ability to relate and use these functions effectively to achieve the overall objectives of the organization. Expertise with developing business strategies that utilize the best a company has to offer. Knowledgeable in Project Management, Engineering & Technology Management, Continuous Quality Improvement (CQI), and Life Cycle Management (LCM). Expertise on overall Process Industry Project Planning, Execution and Commissioning Contracts requiring innovative thinking & concept development and robust execution management.

Business Development Manager: Manage the promotion and direction of the marketing or service activities, improvement of company's product image, market data and information. Provide marketing advice to organizational units. Make forecasts on anticipated market sales. Submit reports of sales activity and maintains records. Promote satisfactory customer relations. Manage proposals to include planning, organizing, strategy development, scheduling, compliance, coordination, management presentations, improvement recommendations, and all related tasks necessary to compete for and win contract awards from various government agencies. Coordinate layout, production, and input from customers, consultants, and technical advisors. Lead Blue and Red Team Reviews and make recommendations for improvements. Assist or act as the Capture Manager in assigning proposal sections to the writers, graphic artists, and production staff, and in the creation of proposal documents: schedule, compliance matrix, subcontractor list, etc.

Heavy Engineering Manufacturing (Fabrication) Manager: Manage and coordinate activities of Heavy Engineering Departments like Design, Engineering, Preparation of BOQs & Manufacturing Drawings, Procurement, Development, Manufacture, Assemble, Performance Improve, and Test Components, Products, Systems, & Services. Manage personnel activities such as Recruitment, Hiring, Performance Evaluations, and Salary Adjustments. Direct department activities, through subordinates, to Design New Products, Modify Existing Designs, Improve Production Techniques, and Develop Test Procedures. Analyze Technology Trends, Human Resource Needs, and Market Demand to Plan Projects. Confer with management, production, and marketing staff to determine engineering feasibility, cost effectiveness and customer demand for new and existing products. Forecast operating costs of department and directed preparation of budget requests.

Quality Assurance Manager (ISO Management Representative): Manage, plan, coordinate, and direct quality control programs designed to ensure continuous production/service consistent with established standards. Manage the development and analysis of statistical data and specifications to determine standards and establish proposed quality and reliability expectancy. Formulate and maintain quality control objectives and coordinate objectives with production procedures in cooperation with other managers to maximize quality, reliability, and minimize costs. Manage, through intermediate personnel, workers engaged in activities to ensure continuous control over materials, facilities, services, and products. Plan, promote, and organize training activities related to quality and reliability. Responsible to recruit, hire, train, evaluate employee performance, and recommend or initiate promotions, transfers, and disciplinary action. Responsibilities include interpreting and enforcing company policies and practices.

Project Manager: Manage Projects to ensure that implementation & prescribed activities are carried out in accordance with specified objectives by meeting various National & International Codes & standards. Plan, develop and implement methods & procedures for executing projects, direct and coordinates project activities, and control over personnel responsible for specific functions or phases of project execution. Select personnel according to knowledge and experience in area with which the project management is concerned. Confer with staff to explain project and individual responsibilities for functions and execution of project. Direct and coordinate personally, or through subordinate managerial personnel, activities concerned with implementation and carrying out objectives of project management. Review reports and records of activities to ensure progress is being accomplished toward specified execution objective and modify or change methodology as required to direct activities to attain objectives. Prepare project execution & management reports for superiors and controls expenditures in accordance with budget allocations by considering the principle of Cash Flow & Fund Flow Management.

Strategic Management: Strategizing business directions ensuring profitability in line with organizational objectives. Formulating business plan for overall development & accomplishment of top and bottom-line profitability. Handling overall business operations for conceptualizing & implementing sound business strategies for accomplishment of sales targets.

Marketing / Business Development: Developing new clients and negotiating with them for securing profitable business. Forecasting sales targets and executing them in a given time frame thus enhancing clientele. Giving products demonstration/ presentations to clients for securing profitable business. Organizing promotional programs & participating in exhibitions for greater brand visibility.

Market Research: Exploring business potential, opportunities & clientele to secure profitable business volumes.
Designing & implementing marketing plans for augmenting business volume by enhancing brand visibility as well as recall. Identifying prospective clients from various sectors, generating business from the existing, thereby achieving business targets.


Product Management: Framing strategies for establishing greater awareness about the company & its products.
Enhance sales productivity of the front-line by implementing enhanced sales productivity metrics in the communication front. Building brand focus in conjunction with operational requirements; utilizing market feedback & personal network to develop marketing intelligence for positioning the products to effectively reach the target segments. Utilizing market feedback & personal network to develop marketing intelligence for formulating plans (both strategic as well as tactical) for the brands.

Techno-commercial Operations: Preparing technical & commercial proposals along with handling tender/ contract / billing related formalities & documentation. Preparing technical specifications & scope, deliverables, estimates, billing schedules, evaluation of quotes & placement of orders.

Training and Development: Conceptualizing & developing training & development initiatives of new & existing employees for improved productivity, building capability and quality enhancement.
Administering the annual calendar planning through competency mapping, program execution, evaluation & feedback analysis.
Determining training needs & referring candidates for undergoing programs to enhance efficiency in overall operations towards the accomplishment of overall corporate objectives.

Key Client Management: Building and strengthening relationships with key accounts; ensuring high customer satisfaction by providing them with complete product support. Assessing the requirements & conducting negotiations for delivering services to key clients. Ensuring speedy resolution of queries & grievances to maximize client satisfaction levels.

Channel Management / Distribution; Planning & delivering distribution depth, coverage & Sales. Monitoring collection & outstanding payments. Establishing sustainable local partners and build relationships with Partners. Planning and managing sales through distributors and other relevant sales outlets. Responsible for managing the sale through a specific set of OEMs, EPC Contractors, Project Engineering & Management Consultants.

Team Supervision: Leading, mentoring and motivating teams while ensuring compliance to the laid guidelines. Imparting training to the team members and channel partners for enhancing their skill levels.

Types of Industries Experienced

Steel Mills, Quarries, Fertilizers, Dairy Cement, Sugar Power Plants, Pulp & Paper Mills, Oil Refineries, Petrochemical Marine & Ship Management and Oil & Gas. Medium Industries are the Manufacturing, Bulk Drugs, Pharmaceuticals, Dye Intermediates, Chemicals, Pesticides, Fruit Pulp, Breweries, Wood Mills, Palm Oil & Rubber Mills, Construction and Engineering Services. Light Industries are the, Food, Printing, Automotive and Services.

Major Projects & Customers Handled

Hindustan Petroleum Corporation Ltd., Mumbai Refinery / Vishakh Refinery;
Bharat Petroleum Corporation Ltd., Mumbai Refinery / Tirurananthapuram; Indian Oil Corporation Ltd., Haldia Refinery / Gujarat Refinery, / Digboi Refinery / Panipat Refinery / Mathura Refinery / Paradip Refinery; Madras Refineries Ltd., Chennai; Chennai Petroleum Corporation Ltd., Chennai; M/s Tata Chemicals Limited, M/s Zuari Industries Limited, M/s Rashtriya Chemicals & Fertilizers Limited and M/s Oswal Fertilizers & Chemicals Limited; Numaligarh Refinery Ltd., Numaligarh; Essar Oil Refinery Ltd. Gujarat; Mangalore Refinery & Petrochemicals Ltd., Mangalore; Gas Authority of India Ltd., Pata / Usar / Lakwa / Gandhar; Oil and Natural Gas Commission, Bombay High (Off-Shore) / Hazira/ Cambay/ Mumbai/Ravva / Gandhar; National Aluminium Company Ltd, Angul / Damonjodi; Indian Aluminium Co. Ltd., Hirakud; Gujarat State Fertilizer Company Ltd., Vadodara ; Chambal Fertilizer & Chemicals Ltd., Kota; Indian Farmers & Fertilizer Co-Operative Ltd., Aonla / Kalol / Allahabad / Bareilly / Anola/Kandla; Hindustan Organic Chemicals Ltd., Kochi; Indian Space Research Organisation, Sriharikota; Bharat Dynamics Limited – Prithivi / Akash / Danush Projects; Madras Fertilisers Limited; Pyrites, Phosphates & Chemicals Limited; Krishak Bharati Cooperative Limited; Cairn Energy (I) Pvt. LTd. : Chennai; Chemfab Alkalis Ltd. : Chennai; Alembic Chemical Works : Vadodara; Chemical & Dyestuff Industries : Nadiad; Alstom Power Projects Ltd. : Durgapur; Cochin Refineries Ltd. : Cochin; Coromandal Fertrs. Ltd. : Visakhapatnam; Assam Petrochemicals Ltd. : Parbatpur (Assam); Nagarjuna Fert. & Chemicals Limited, Kakinada; Nagarjuna Agri-Chem Limited, Srikakulam; Atul Limited : Atul (Gujarat); Davy Powergas India Pvt. Ltd. : Mumbai; Deepak Nitrite Limited. : Nandesri; Bharat Heavy Electircals Ltd. : Bangalore/Trichinapally / Hardwar/Bhopal/Ranipet/ Hyderabad/Vadodara; Bharat Heavy Plate & Vessels Ltd. : Visakhapatanam; Binani Zinc Ltd. : Kerala; Bridge & Roof Co. (I) Ltd. : Mumbai/Calcutta; Hindustan Fertilizer Corpn. Ltd. : Parbatpur (Assam); Hindustan News Print Ltd. : Kottayam; Hindustan Organic Chemicals Ltd. : Cochin/Rasayani; ITC-BPL, Bhadrachalam; Essar Steels : Hazira; BILT, Sewa; Hindustan Shipyard Ltd. : Visakhapatanam; FACT : Cochin; Hindustan Zinc Ltd. : Bhilwara; Fert. Corpn. Of (I) Ltd. : Ramagundam; Fert. & Chemicals Travancore Ltd. : Kochi; Humphreys & Glasgow Consultant Pvt. Ltd. : Mumbai; I.G. Petrochemicals Ltd. : Mumbai; Gujarat Narmada Ferftilizers & Chemicals Limited. : Bharuch; Gujarat State Fertilizers Corporation : Vadodara/Sikka; Garden Reach Shipbulilders & Engineers Ltd. : Calcutta; Indo-Gulf Corporation Ltd. : Dahej; Godavari Fertilizers & Chemicals Ltd. : Kakinada; Indian Rayon & Industries Ltd. : Mumbai; Grasim Industries Ltd. : Harihar & Nagda; Gujarat Alkalies & Chemicals Ltd. : Vadodara; Gujarat Insecticides Ltd. : Ankleshwar; Haldia Petrochemicals Ltd. : Haldia; Isgec John Thompson : Calcutta; NTPC : Talcher/Thiruchirapally; National Fertilizer Limited: Guna; Chematur Petrochemicals Ltd. : Bharuch; Nava Bharat Ferro Alloys Ltd. : Poloncha; Nicco Corporation Ltd. : Calcutta; Kvaerner Power Gas Ltd. : Mumbai; Laraon Engineering & Consult Pvt. Ltd. : New Delhi; Oswal Engineering & Projects : New Delhi; Panjab Alkalies & Chemicals Ltd. : Chandigarh; Lupin Chemicals Ltd. : Tarapur / Ankleshwar; Petrofac International Ltd. : New Delhi; Madras Refinery Ltd. : Chennai; Mangalore Refinery & PetroChemicals Ltd. : Mangalore; Punj Lloyd Ltd. : New Delhi; Mysore Petro Chemicals Ltd. : Mumbai; Rallis India Ltd. : Mumbai; Rashtriya Chemicals & Fertilizer Ltd. : Mumbai; Toyo Engineering India Ltd. : Mumbai; Transpak Industry Ltd. : Vadodara; Udhe India Ltd. : Mumbai; TANFAC, Cuddalore; Shriram Fertilizers & Chemicals : Kota; Vallabh Presticides Mfg. Co. : V.U.Nagar; SPIC Fine Chemicals Ltd. : Chennai; Standard Alkali & Chemicals Ltd. : Mumbai; Southern Petrochemical Inds. Corpn. Ltd.: Madras; Visakhaptnam Steel Plant : Visakhaptnam; T.T.G. Industries Ltd. : Chennai; Tata Chemicals Ltd. : Mumbai/Mithapur; Tata Consulting Engineers : Mumbai; Tata Iron & Steel Co. Ltd. : Jamshedpur; IISCO, Asansol; SAIL, Roorkela; Tata Projects Ltd. : Mumbai/ Hyderabad, Etc. .

What do I have to offer (Haves): PHILOSOPHY, PSYCHOLOGY, ASTROLOGY, NUMEROLOGY, STRATEGIC PLANNING, EVENT MANAGEMENT, TECHNOLOGICAL INNOVATIONS, TECHNOLOGY MANAGEMENT & ENGINEERING, READING BOOKS, NATURE LOVING, TRAVELING.

What do I seek (Wants):  TECHNOLOGICAL INNOVATIONS, TECHNOLOGY MANAGEMENT & ENGINEERING, PHILOSOPHY, PSYCHOLOGY, ASTROLOGY, NUMEROLOGY, NATURE LOVING, TRAVELING.

UDAYA BHAASKAR BULUSU's Profile Overview

Current Company Chief Executive at McCoy Group
Department: Top Management, from Dec 2009 till now

Job Description : Basic objective: As a Chief Executive to provide leadership and direction and coordinate all activities of the company in accordance with the goals and objectives of the organisation to safeguard and grow the assets of the organisation for future generations while providing sound returns.

Key Responsibilities

As a Chief Executive is to invest with broad responsibilities and authority. Portions of these are to delegate and the overall responsibility of the sustainability and profitability of the business.

1) Business Development
� International � both developing the network and developing markets in new countries
� New products � researching and testing
� Acquisitions � identifying and investigating

2) Management
� Strategic plan in coordination with staff and directors
� Business plan for each unit

3) Personnel
� Ensure the development and maintenance of equitable personnel polices which are consistent with corporate policies and industry and markets in which the company operates recognising that �ability to pay� will always influence the level of remuneration.
� Protect the interest and welfare of employees and establish suitable communication lines with them or their representatives.
� Determine limitations of authority for direct reports covering expenditure, contracts, personnel actions and the like
� Appoint, with approval from the Board where necessary, executives who report the CEO
� Direct and determine promotions, demotions, dismissals and other actions needed.
� Recommend remuneration changes for all supervisory personnel.
� Control the use of consultants and services provided by others, and at the same time as developing these skills in employees where possible.

4) Compliance
� Compliance with legislation and regulatory bodies is monitored.
� Timely accurate reporting to the Board of Directors
� Timely regular reporting to the Stock Exchange

5) External Stakeholders
� Timely and regular reporting to the shareholders
� Maintaining a professional standard in all communications and services to customers & OEMs. Participation in tradeshows in partnership with locally-based customers & OEMs at once each year in each region of operation.

6) Finance
� Preparation of budget for approval by the Board of Directors in March each year.
� Reporting against budget monthly to the directors, explaining any variations and defining actions to be taken if budgets not met.
� Review increases in costs of any major items of raw materials, component or labour service charges. Ensure the adequacy and soundness of the company�s financial structure reviewing all capital expenditure requests and arrangements for additional finance-funds

Relationships
Also accountable to the Chairman of the Board for internal relationships with direct reports and for external relationships with suppliers, customers, the industry and government.

The conduct of these relationships may be delegated but not so far as to avoid the ultimate accountability for the morale of the employees, the image of the company or its standing in the community at large.

Internal relationships are with
� Financial Controller
� Products manager
� Wholesalers
� Orchard owners
� Legal adviser
. EXECUTIVE DIRECTOR at VEPLANS ENGINEERING INDUSTRIES
Industry : Engineering
Department: Top Management, from Dec 2009 till now

Job Description : Provide leadership to position the company at the forefront of the industry. Develop a strategic plan to advance the company's mission and objectives and to promote revenue, profitability and growth as an organization. Oversee company operations to insure production efficiency, quality, service, and cost-effective management of resources.

PRIMARY RESPONSIBILITIES
1. Develop a strategic plan to advance the company's mission and objectives and to promote revenue, profitability, and growth as an organization.
2. Oversee company operations to insure production efficiency, quality, service, and cost-effective management of resources.
3. Plan, develop, and implement strategies for generating resources and/or revenues for the company.
4. Identify acquisition and merger opportunities and direct implementation activities.
5. Approve company operational procedures, policies, and standards.
6. Review activity reports and financial statements to determine progress and status in attaining objectives and revise objectives and plans in accordance with current conditions.
7. Evaluate performance of executives for compliance with established policies and objectives of the company and contributions in attaining objectives.
8. Promote the company through Presentations Seminars, Workshops, Symposiums, Etc., and personal appearances at conferences.
9. Represent the company at legislative sessions, committee meetings, and at formal functions.
10. Promote the company to local, regional, national, and international constituencies.
11. Build a fundraising network using personal contacts, direct mail, special events, and foundation support.
12. Present company report at Annual Stockholder and Board of Director meetings.
13. Direct company planning and policy-making committees.
14. Oversee foreign operations to include evaluating operating and financial performance.
15. Other duties as assigned..

Past Company General Manager – Business Development & Customer Support at Rolon Seals
Industry : Others
Department: Sales / Business Development, from from Aug 2006 till Dec 2009

Job Description : I was head hunted to join Rolon Seals in August 2006 as the Marketing Manager reporting to the CEO of the Company. I am responsible for the growth of market share and its operational expansion for which I accepted the challenge of Re-Designating the Companies Goals & Objectives and deriving the Business Strategies and to develop the market & new avenues for existing products & services of Mechanical Shaft Seals.

Being successful in bagging and executing Rs. 2.52 millions single project order in less than 4 months span. Joined as Marketing Manager and Prompted as General Manager – Business Development & Customer Support to handle the entire Marketing Department including Controlling the Branches of Head Office, Vizag, Vijayanagaram, Kakinada, Vijayawada, Chennai, Mumbai, Bangalore & Baroda on all over India Basis.

As part of the senior management team, I plan, direct and control the business strategies and activities of the company according to the corporate goals and objectives, achieving desired revenue, increased sales turnover of at least 30% year on year growth while maintaining healthy profit margins.

My role is to motivate, lead, direct and control all functional aspects of running the business.
I manage, coach and develop direct reports and operational in-directs whilst taking note of long term planning, sales and marketing strategy and setting company policies and future directions. In addition, I am also responsible to manage all functions of administration, customer services, financial control and human resources of all the countries that we have a presence. I also prepare the rolling forecast, quarterly & yearly budget and the annual business plan to the head office.

In less than six months, the company has made a break-thru in bagging the high valued turnkey project orders and continuously performing consistently in the Seals Industry and opened the Branches at Bangalore, Mumbai, Vijayawada, Chennai and Baroda as part of Business Expansion Program.

In the area of business development, I am tasked to head the sales team, responsible for the business growth. My role is to strategize, develop and implement effective strategies and sales programs for the entire region. Identify low margins performance products and successfully negotiated price increases and exited unprofitable and non-core business activities and products

One of my key roles is to expand our existing Key Accounts and OEM Customers at the same time, elevating the current business relationship with our branches to a higher level through programs and relationship building. Acquiring new key accounts is also one of my responsibilities by way of extensive travels (70%) throughout India, establishing a strong contact network and strategies for business growth.

I possess a keen business acumen and technical proficiency to identify and capture new businesses due to my familiarity of the diverse market segments, business activities & practice and cultures in the region.

This consisted of the hiring of brand new sales, and service team, gets the entire team trained to a point where the institution would be operational in every aspect of doing business. The challenges my team and I faced were many, however, perseverance enabled us to successfully in crossing last year’s turnover within 07 Months of current financial year.

My current position also includes the charge of company’s day-to-day activities including the management of Cash & Fund Flow Operations. I am ultimately responsible for the successful operation of the Sales, Finance, Service, & Spares Parts Departments and Controlling & Converting as Profit-Making Centers including Existing and New Start-Up. Other responsibilities include; conducting technical presentation to customers, staff selection & development, monitoring customer service, advertising, inventory control, and meeting or exceeding all financial plans and goals set by the CEO.

• Ensure a Market Driven “Whole” Product Offering
• Establish Competitive and Profitable Pricing Models
• Ensure the Existence and Support of Product Distribution - Sales
• Orchestrate Effective Marketing Promotions to Drive Revenue
• Ideal Marketing Responsibilities
• Ensure Quality, Performance and Life Cycle of Product and its Design Development
• Minimization of Non-Conformities
• Service Oriented Problem Analysis and Design / Production Fault Minimization

Key Achievements

• Made a remarkable contribution of Rs. 51.63 Millions to achieve a Target of Rs. 82.36 millions in the 2007 – 08 Financial Year with a net profit of 16.32% in first Six Months of Operations wherein an Average Net Profit of the Financial Years is 12.68%.
• Generated net sales of Rs. 82.7 Millions within 6.5 Months of Current Financial Year with an Average Net Profit of 14.63%.
• Successful in Starting-up New Branches at Chennai, Bangalore, Baroda, Mumbai & Vijayawada and made in to operational within 5 Months of initial Operations.
• Coordinated and executed the large projects of high valued with multi-dimensional techno-commercial involvement especially Pharmaceuticals, Agro-Chemical & Special Application Products and out-performed the management expectations.
• Launched new avenues of consistent revenue generation by increasing annual unit sales by 12 to 15% at every Branch.
• Analyze competitive product offerings in terms of features and benefits as well as price points.
• Conduct product & technology presentations and training for the internal sales force and various Customers by defining the Value Engineering services offered; with which new dimensional high profitable avenue was developed and increased revenue generation.
• Exhibit products at trade shows and attend trade shows to review competitors’ products.
. Dy. General Manager (Marketing) at REVOLVE GROUP
Industry : Engineering
Department: Sales / Business Development, from from Feb 2003 till Aug 2006

Job Description : I was head hunted in February 2003 to join Revolve Engineers, a 94 million turnover group with more than 55 employees, to build and expand the business and elevating the Company’s brand to a higher level and to originate the heavy engineering division (heavy engineering fabrication division) and to aid in turnaround a beleaguered water treatment company (called Revolve Engineers Private Limited). Successful in bagging and executing Rs. 8.52 millions single heavy engineering project order in less than 3 months span; and simultaneously could able to bag and execute Rs. 3.28 millions water treatment systems including components sales to large mutli-facilitation commercial projects.

Reporting to the Managing Director, my role is to carry out strategic planning, derive strategy development for new markets and business development activities for the company. I am also responsible for formulating and implementing business strategies for mergers and acquisitions, new business developments and timely executive conference reports to the Division & Management. In the process, I also need to ensure a dynamic and productive management within the organization and distribution channels with an emphasis on planned organic and inorganic growth objectives.

After successful support and designating (Revolve Engineers Private Limited) as self-reliance company has been transferred to parent company of the group (called Revolve Engineers) specialized in high valued, multi-dimensional, multi-specialized products representing institution for the improvement of sales, brand image and organisation structure. Responsible for complete product range of Grundfos pumps & pumping systems, Danfoss VFDs, Micro-finish process pumps & Aventura water treatment components.

My role entails the analytical analysis of major competitors, couple with internal and external market researches to formulate, implement and manage the marketing plans to achieve business objective consistent with the Division’s overall corporate strategy. A great deal of attention is required with the emphasis to carry out the marketing strategies & activities; product training, new product launches & programs and key industry events. I am also tasked to formulate and implement the Win Strategy on strategic pricing policies across all product mix within the different market segments in Asia for the OEM markets

My strength lies in my ability to react effectively and efficiently to the dynamic changes in our present environments. To be successful in this area, I was measured on my interpersonal skills to handle, present, negotiate and convince, achieving a high success rate in detailed commercial discussions and price negotiations. I am also a firm believer in establishing good business relationship with both internal and external customers, making every effort to elevate this relationship to newer heights.

Yearly sales have seen an average growth of 25 - 30% year on year from 2004 to 2007.

• ISO – Management Representative
• Establish Competitive and Profitable Pricing Models
• Ensure the Existence and Support of Product Distribution from the Principals
• Orchestrate Effective Marketing Promotions to Drive Revenue
• Ideal Marketing Responsibilities
• Minimization of Service Non-Conformities

Key Achievements

• Generated a net sales of Rs. 42.7 Millions wherein annual turnover was Rs. 82 millions.
• Coordinated and executed the large projects of high valued with multi-dimensional techno-commercial involvement especially HVAC & Pressure Boosting Segment and out-performed the management expectations.
• Launched new avenues of consistent revenue generation by increasing annual unit sales.
• Meeting with various National & International Consultants, PMCs and Contractors and created the Value engineering by re-defining the product and its utility.
• Analyze competitive product offerings in terms of features and benefits as well as price points.
• Conduct product & technology presentations and training for the internal sales force and various National & International Consultants, PMCs & Contractors by defining the Value Engineering services offered; with which new dimensional high profitable avenue was developed and increased revenue generation.
• Exhibit products at trade shows and attend trade shows to review competitors’ products.
. Asst. General Manager (Marketing & Projects) at RIA ENGINEERS PRIVATE LIMITED
Industry : Engineering
Department: Operations, from from Jul 1999 till Feb 2003

Job Description : Employed by RIA Engineers Private Ltd to head the Marketing Dept, I was responsible for the Marketing team comprising 08 individuals. There were 8 Dy. Managers, 24 Marketing engineers, 12 project & customer relation officers and 13 project administrative/accounts support staffs. Total Group turnover was Rs 80 million of which I was responsible for Rs. 44 million. Our markets covered the complete India. I had to formulate and implement effective Sales & Marketing strategies to motivate, lead, direct and control the existing sales team.

Overall responsibility of Marketing and Project Execution Services being specialized in Heavy Engineering (Fabrication) Turnkey Project Management under Stringent Quality Norms of National & International Codes & Standards.

Reporting to the Managing Director, I played a critical role in mapping out and implementing the Company’s strategic marketing plans, which would encompass areas such as market research and analysis, product development, advertising & promotion, pricing policy, brand loyalty and loyalty programmes. Working closely with other management team members, I had to lead the Company’s marketing thrust as well as ensure high visibility and acceptance of our different brand names, products and services.

As the Marketing manager, I played a very important role in maintaining a high level of Customer Satisfaction Index (CSI). I therefore handled all key customers, monitor and co-ordinate all other customer activities and submission of tender documents. In the process, analyze, forecast and develop sales plan and strategies for the team.

In the area of Business development, I was tasked to seek out business opportunities in our existing and new customers with new product offerings. I was responsible for the growth of overall business and project execution process.

I was very much in touch with most of the industries in the region. Heavy Industries are the Steel Mills, Quarries, Fertilizers, Dairy Cement, Sugar Power Plants, Pulp & Paper Mills, Oil Refineries, Petrochemical Marine & Ship Management and Oil & Gas. Medium Industries are the Manufacturing, Bulk Drugs, Pharmaceuticals, Dye Intermediates, Chemicals, Pesticides, Fruit Pulp, Breweries, Wood Mills, Palm Oil & Rubber Mills, Construction and Engineering Services. Light Industries are the, Food, Printing, Automotive and Services.

• ISO – Management Representative
• Ensure a Market Driven “Whole” Product Offering
• Establish Competitive and Profitable Pricing Models
• Technical Presentations to various National & International EPC Contractors, Project Management Consultants, Project Engineering Consultants, Etc.
• Coordinating with various National & International Third Party Inspection Quality Agencies
• Ensure Qualitative Production meeting various National & International Codes & Standards
• Orchestrate Effective Marketing Promotions to Drive Revenue
• Ideal Marketing Responsibilities
• Confirming the Design & Engineering meets the criterions of various National & International Standards
• Meeting the Demands & Criterions of Project Management & its Execution
• Minimization of Non-Conformities of Production
• Analyzing the Minimization of Project Execution Problem

Key Achievements

• Being responsible for overall management; successfully in bagging & executing more that 12 prestigious heavy engineering projects while working with various national & international consultants & EPC contractors under stringent quality surveillance of various national & international codes & practitioners.
• Instrumental in designating Import Substitutions division to yield high profits with high valued revenue generation.
• During the tenure made new profitable revenue Generation Avenue and achieved a total of Rs. 120 million in sales revenue with a net profitability of 10-12% in an average with an average sales increment of 18-20% every year.
• Attended various national & international level techno-commercial meetings and made successful presentation of complete range of company’s product & services.
• Re-Defined the role, Vision, Mission & Objectives of the Company and made a new dimension for the company and management.
• Assisted in preparing a various operation & functional reports complying to various National & International Quality Surveillance Codes & Standards in recommendations of various National & International Consultants & EPC Contractors and made a proper reorganization to the company that encompassed not only national operations, but also Internationally the company has created its own image for the successful operations.
• Attended a various management & marketing training programs and reorganized the organization & its structure.
• Coordinated efforts to select and integrate product offerings from an acquired company into the multiple product line.
• Coordinated, bagged & executed various multi-dimensional and multi-service oriented projects.
. as Sr. Manager (Marketing & Projects) at AVU Engineers Private Limited
Industry : Engineering
Department: Sales / Business Development, from from Feb 1995 till Jul 1999

Job Description : Reporting to the Managing Director, I was employed to head the Marketing Team in a fast paced Heavy Engineering (Fabrication) Turnkey Project Management with an annual sales budget of Rs. 180 million. The products included a vast Waste Heat Recovery Systems, Power & Industrial Boilers, Pressure Vessels, Heat Exchangers, Process Equipment, etc.

Working in a National Marketing Office & factories in Hyderabad Taiwan, our markets included all over India and exports to Asia Pacific, Middle East, Europe, North America and Latin America.

As an OEM, most of the businesses involved are in turnkey projects to bidding for tenders. We design and build according to specifications of our customers. This process involves detailed discussion and negotiation to influence the decision makers in the Turnkey Project Consultants & EPC Contractors.

My responsibility was to create the Brand Image comprising the Integrated Marketing Communications plan from initial market research on preferred designs to high level discussion with Turnkey Project Consultants & EPC Contractors on New Product launches, Joint Advertising and Promotions, leading to Service Contracts and Loyalty Programmes.

I was very privileged to have worked with major projects like Paradeep Phosphates, FACT Ambalmadugu, IFFCO Kalol, RCI, GNFC, GFCL, CFL, NFCL, Oswal Fertilizers, IOCL Haldia & Panipat Projects, TATA Chamicals, Chambal Fertilizers, Numalighad Refineries, and other major critical environment projects. I had extensive travelling from project to project and consultant to consultants.

• ISO – Coordinator
• Establish Competitive and Profitable Pricing Models
• Technical Presentations to various National & International EPC Contractors, Project Management Consultants, Project Engineering Consultants, Etc.
• Coordinating with various National & International Third Party Inspection Quality Agencies
• Ensure Qualitative Production meeting various National & International Codes & Standards
• Orchestrate Effective Marketing Promotions to Drive Revenue
• Confirming the Design & Engineering meets the criterions of various National & International Standards
• Meeting the Demands & Criterions of Project Management & its Execution
• Minimization of Non-Conformities of Production

Key Achievements

• Coordinated and lead the marketing team & national representatives for the more than 26 national heavy engineering projects in the arena of Heat & Mass Transfer and increased the sales revenue by more that 180% in the tenure.
• Launched Industrial & Power Boilers Division and imported products substitutions segment as one of the core arenas for better profitability and high value revenue generation.
• Developed an integrated approach to increase sales results, product awareness and brand image. Key foci include: maximize sales growth and cohesion of the top-customer tier; develop new and existing core-customer bases; secure targeted media endorsement; devise new revenue generation avenue openings and brand integration for the best potential revenue bases; and creation/management of annual business-building sales promotion program.
• Generate successful emphasis of core-profit, new collection and authority-position for heavy engineering products & services.
• Analyze regular sales reports and tailor each marketing profit-plan with market leadership.
• Revenues increased in an average of 21% for each new avenue and total sales averaging 12%, contributing to unprecedented growth.
. Marketing Manager at Shanthi Boilers Private Limited,
Industry : Engineering
Department: Sales / Business Development, from from Sep 1991 till Feb 1995

Job Description : I was headhunted to Shanthi Boilers Private Limited in 1991 as Dy. Manager after working for 9 months got promoted as Marketing Manager due to the exponential growth in sales that I brought. By the end of 1993, I was responsible for the total sales turnover of Rs. 120 million in the region vis-à-vis Rs. 8 million when I first came on board

Being specialized in Industrial Boilers –as a Dy. Manager – Marketing to take the responsibility of Andhra Pradesh Market. But, within 9 (Nine) Months responsible for all over India of marketing and coordination between customer and manufacturing facility center.

Reporting to the MD, I was responsible for the growth of the business in the following Industries; the Refineries, Energy Oil & Gas, Petro-chemical, OEMs, Pharmaceutical, Pulp & Paper, Marine, Chemical, Electronics, Building & Construction. I had the opportunity to work with 12 immediate subordinates and 8 Sales Engineers based in their respective branches in India.

Channel management included working with existing Representatives and appointment of new Representatives in the distribution network. On an average, 5 new Representatives were added yearly in the region covering new and existing market segments.

Apart from the business development role, I also had to provide technical trainings and seminars on a regular basis to end-user customers, Project Consultants and Representatives.

The customers that I handled vary from end-users to Project Consultants, overcoming complaints to winning projects. The record sales that is still currently held by me in is the Rs. 8.0 M order.

I also had the opportunity to work very closely on Cogeneration projects. We were very successful in that we had a success rate of 98%.

• Ensure a Market Driven “Whole” Product Offering
• Establish Competitive and Profitable Pricing Models
• Coordinating with various National & International Third Party Inspection Quality Agencies
• Ensure Qualitative Production meeting various National & International Codes & Standards
• Orchestrate Effective Marketing Promotions to Drive Revenue
• Ideal Marketing Responsibilities
• Analyzing the Minimization of Project Execution Problem

Key Achievements

• Responsible for the coordination, generation and follow up of existing & new leads between manufacturing facilities centre and the client requirements for the supply and execution of products & services.
• Developed an innovative & integrated approach to increase sales and brand image with a key foci to out beat the unhealthy competition in the market and to: maximize sales growth
• Revenues increased in an average of 17% for each product line and a total sales averaging 10%.
• Developed and generated high valued customers database
• Accountable for the maintenance of all office operations
• Served as office manager also to tune the organization as profit making centre.
• Helped the Director with all promotions, special events and projects
• Directed more that 8 - person customer service department including hiring, training, and managing staff. Managed customer service staff responsible for processing incoming orders, coordinating shipments, and handling incoming calls from customers and the field sales force.
• Reorganized customer service to properly align with sales teams improving communications and reducing time sales spent on non-sales related administrative activities.
• Determine sales forecasts for proposed new and existing products & services and justify new product development investments through an IRR and NPV analysis.
• Review product pricing and gross margin goals for existing products annually and establish new product pricing.
• Develop written launch plans outlining the launch process, present launch plans to senior management for approval, and track actual unit sales and gross margin performance for new product launches.
. Assistant (Manager Marketing) at with RPK Industries Private Limited,
Industry : Engineering
Department: Sales / Business Development, from from Jul 1989 till Sep 1991

Job Description : I was employed as a Marketing Executive in 1989 to serve the end-user customers in the packing Industry. My key accounts were Oil Refineries, Atta Manufacturers, Milk Diary, etc. in Southern Part of India. Specialized in Packaging Machines (Form Fill Sealing Machines) and got Promoted as Sr. Marketing Executive and responsible Complete Southern Arena for Business Generation and to achieve accomplished target by generating enquiry, understanding the customers need and representing the product requirements, submitting of offers and follow-up.

My role required me to work very closely with the Factory Managers, Maintenance Supervisors, Superintendents and Chief Engineers on the supply of new and spares for Form-Fill- Sealing Machines.

As the business grew larger, I was responsible to growth the packaging machines business with the assistance of OEMs. I provided technical assistance and training to support the OEMs, at times making join visits to trouble-shoot or make technical presentations.

Due to my technical proficiency and sales achievement, I was promoted to handle OEMs and projects in 1991. Reporting to the OEM/Project Manager, my job scope included preparation of technical selection and commercial quotations for all the different industries in the Southern region.
Key Achievement

• Presenting the prepared materials for sales presentation to he customers.
• Processed incoming orders, coordinated despatches, and handled customer-related issues.
.

Educational Information M.Sc at Osmania University
from Jul 1991 till Aug 1993

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