Asok Kumar Kar

Profile Synopsis

Summary:  Experienced market research professional .

What do I have to offer (Haves): Marketing research, Customer satisfaction, strategic marketing.

What do I seek (Wants):  Customer insight, Marketing research, strategic marketing,Brand management.

Asok Kumar Kar's Profile Overview

Current Company Associate Vice President - Research and Analyst at ICICI Lombard General Insurance Company
Industry : Insurance
Department: Marketing / PR, from Mar 2008 till now

Job Description : Lead in-house market research and customer analytics team. Identifying the business need, designing and executing the study in house and external research agencies in the areas of:

New Product Development
Customer Satisfaction
Brand Health and Media track
Marketing communication research
Ad-hoc and policy research
Channel effectiveness
.

Past Company Region Market Research Manager at Hindustan Coca Cola India Pvt. Ltd(Coca Cola)
Industry : Beverages/Food Processing
Department: Marketing / PR, from from Oct 2006 till Feb 2008

Job Description : Responsible for managing business research and analytics in emerging and traditional trade channels in the central region consisting of Mumbai, Rest of Maharashtra, Goa, Gujarat, Orissa and MP.
• Product portfolio assessment and Market opportunity identification
• Helped channel teams to plan, implement and review monthly brand-channel acts including marketing communication.
• New product / pack launch plan and post launch tracking
• Modern trade channel and rural markets customer behaviour
• Conducts capability development workshop across the units and functions on analytics tools and measures

. Senior Analysis Executive at Indian Market Research Bureau International
Industry : Market Research and Information Services
Department: Marketing / PR, from from Jun 2004 till Oct 2006

Job Description : Key Deliverables:
Lead team in managing analysis of international marketing research projects.

• Managing Brand equity study ( Brand Dynamics) across clients
• Managing analysis of trackers of Milward Brown
• Budgeting, project cost estimation and strategic business planning
• Statistical modeling using multivariate analysis tools
• In-house training and seminars for professionals across the levels

. Research Associate at S.P. Jain Institute of Management and Research
Industry : Educational/Training
Department: Research & Development, from from Aug 2003 till Jun 2004

Job Description : Part of the research and academic facilitator team in project management
• Executive programme development including design of modules, part of content, case study and simulation execution
• Research project on Project Management Maturity assessment of Indian industry and
The process study of New Product Development in Indian context
• Coordinating training programs and seminars for senior and middle management in different industries
.

Educational Information MBA/PGDM at Institute of Rural Management, Anand
from Jun 2000 till Apr 2002
BE/B.Tech at University of North Bengal
from Sep 1989 till Aug 1993

Asok Kumar Kar's Additional information

Web Profile : http://www.peerpower.com/pub/1bd0a9707a9cccfe45a6b8726d1b9e17

Asok Kumar Kar's Personal Details

Gender:Male

Interest:Trekking, Cricket