• Every country has a symbol which denote its value in national as well as internation face , as India which is a developing country which has develop in economic , agricultue /technology and other spare .
  
  This symbol is just the icon to the economics , financial strength and its value in national and international market .
  The symbol will give a addon weigthage in global market Answered by Shantanu Sengupta , relationship manager at universal sompo gic ltd | 20, Aug 2010 04:31 PM

• The new symbol of Indian rupee will add value and credibility to the Indian currency not only in the Asiatic region but worldwide. The strength of our currency has been growing steadily over last decade and a new face will project our identity in a better way. Answered by Sourav Mukherjee , Senior Manager - Admin & Commrcl at Paharpur Cooling Towers Limited | 05, Aug 2010 07:41 PM

• Identity of the country can be through many ways and one of the way is the symbol of Currency. One could see this initiative to get recognised globally that India is fastest growing economy that we surging ahead to become super power. Answered by PRADEEP KUMAR JAIN , Agency Manager at MetLife India Insurance Company Ltd. | 04, Aug 2010 07:23 PM

• The new rupee symbol could definitely turn out to be a key element in creating a strong brand identity. In a sense, branding strategy can be no different from that adopted for creating brand presence, visibility and power for a business entity involved in manufacturing or providing service. There has to be sustained and simultaneous progress on many fronts encompassing, inter alia, strengthening and broadening of markets for goods and services with a global aspiration underpinning all our economic activities, unrelenting commitment to quality and ceaseless pursuit of innovation with the customer being the focus of all product initiatives, zero tolerance of defects, convertibility of the Indian rupee on the capital account, ...See More denomination of an increasing proportion of our exports in Indian rupees,broadening and deepening of the Indian forex market, development of Mumbai into a major financial hub on the equaling the standing of other major centers such as London, New York and so on,creating a conducive environment for enlarging the use of financial derivatives with adequate regulatory oversight/ control, all round improvement in our port infrastructure, ushering in of complete transparency and total elimination of corruption, fostering of a business-friendly environment etc . A new beginning has to be made without loss of time to build up the momentum and sustain it.
  
  Parthasarathi Kumar Answered by Parthasarathi Kumar , Senior Manager at Lari Exchange | 02, Aug 2010 04:29 PM

• Branding the rupee is creating a symbol for the currency. Nothing more. Because of branding the value can never increase. What increases its value is the economic strength the country has globally. If a time comes when the rupee is in demand in world currency market, the value of the rupee is said to have increased. Anyway by way of this branding, we have creaeted a face for the rupee. Answered by Ramesh Babu , Branch Head at Karnataka Bank Ltd | 01, Aug 2010 08:59 PM

• Actually it should be the other way around, isn't it? A lot of countries have issued their own currency symbols in addition to the leading four - http://www.xe.com/symbols.php. Though the new design of Rupee is definitely a great branding e...xercise to rally around, ultimately the strength of Rupee will be determined by the level of confidence that it will maintain (or increase) its value over time. Although the double-digit inflation means that rupee is losing purchasing power right now, if India can maintain or increase expected 9% growth, Rupee will strengthen.. Answered by Purandar Nambiar , territory manager at star union dai ichi insurance co ltd | 31, Jul 2010 09:55 PM

• yes... Answered by hemant mishra , CEO at Hk true value communication | 30, Jul 2010 07:34 PM

• As the second-fastest growing economy in the world, do you think that the new internationally recognized currency symbol will fortify India’s brand image by strengthening its currency?
  
  I believe it definitely will. Given the current demographic pattern, skill availability, mobility and entrepreneurial abilities coupled with robust macro-economy management practices as evidenced during the crisis, rupee should hold its own in the next decade, as the current economic situation improves in the western world. The timing in my view, is very appropriate. If one goes through the comparative movements of GBP, USD and Euro, the growth in Euro is discernible. My view is that Euro will bounce back, despite the current European ...See More situation. It is in this context that the 8+% GDP growth sustenance assumes significance, coupled with adequate control of inflation at a moderate level of around 3-5%. However, growth will need to be more broadbased covering all sectors.
  
  Will the symbol allow Indian currency to establish itself as the preferred currency for international community?
  
  This is debatable. It will depend upon the evolving geopolitical factors in the next 3 to 5 years. Answered by SESHADRI CHARI , Self-employed - Independent Consultant at Self Employed | 30, Jul 2010 09:41 AM

Comments (1)

• India is not the second fastest growing or second economy in the world. Yesterday, in Times of India, it gave with data from 1990 till date stating that China has overtaken Japan recently next only to USA. India was always behind the three and could be considered as number four.. Commented by Prof Chowdari Prasad see chowdarip.blogspot.com, Professor and Chairman of Branding Committee at T A Pai Management Institute, | 656 days ago

• yes off course the new currency symbol will position INDIA as a distinct country as compared to others.
  whether INDIAN currency will strengthen or not will depend on other global factors but obviously this step will make INDIAN Rs more recognisable and acceptable.
  and i can see this as a mile stone for our country's future. Answered by Mahendra Pratap , Management Trainee at IRIS Business services Ltd | 29, Jul 2010 07:30 PM

• yes Answered by Steve Sills , President at I and S Commercial Finance, Inc. | 29, Jul 2010 07:17 PM

Comments (1)

• But this will infuse some extra energy to all true patriot of Indian Economy..... Commented by SHUKLA AK INDIA, CEO at M/S Sarawati Home Search | 658 days ago

• Yes the currency distinguishes from other Rupees in the Asiatic Region.The Indian Rupee is stonger in this area. However the universal strength will depend upon the strength of the economy.The country's economy forward movement should ensure better recognition of its currency. Answered by Chandrasekar KK , Na at self employed | 29, Jul 2010 06:26 PM

• yes for sure.....actually its a process...we are doing good in every sphere...out economy is going good....2nd largest economy and many stuff......while in this process lets have an identity for our currency.....well nice idea and well appreciated... Answered by CMA Amit Varma , PO at Indian Navy | 29, Jul 2010 06:11 PM

• not necessarily Answered by Shubhangi Vinod Padhye , Visiting Faculty at Western college of Commerce and Business Management | 29, Jul 2010 03:14 PM

• Keeping aside all the sentimental and emotional issues and pride, the exercise of rebranding the Indian currency should help because of todays brand driven market. The brand commands a premium in every sphere so why not in this case. But the way our economy is managed or rather mismanaged, where the onus of filling the coffers of exchequer is on taxpayer and general public and where corruption is rampant in all walks of life, to think that by only rebranding the currency will get rid of problem is wishful thinking. Cosmetic changes done we should now focus on the core issue. Answered by KUMAR BAGRI , GM (FINANCE) at J J group | 29, Jul 2010 02:46 PM

• I am very proud that we have at last after sixty three years of independence in 1947, realised to have a good identity for our currency like USD, Pound Sterling, Japanese Yen and Euro. Thanks to the economic reforms initiated by then Prime Minister Shri PV Narasimha Rao and Finance Minister Dr Manmohan Singh (current PM), Indian Economy has changed a lot in last twenty years. India can now dream of if not boast of becoming a financial superpower in the Asian Region. I am very confident that the yew symbol will definitely re-brand the Indian Rupee. First of all, we should be proud of our currency, financial system and robust banking system too. In USA, it is reported that 140 banks were closed down in 2009, and in this seven ...See More months (Jan-July 2010), 103 more were closed down. Our Forex Reserves are growing, FDI is improving, VC and PE investments are pouring in, MNCs are opening offices in India and NPAs /Inflation are very much under control. We are certainly a very healthy economy - thanks to our policy makers, planners, academicians, researchers, bureaucrats, et al. Answered by Prof Chowdari Prasad see chowdarip.blogspot.com , Professor and Chairman of Branding Committee at T A Pai Management Institute, | 29, Jul 2010 02:25 PM

• It will only decrease the conversion rates inside Indian economy Answered by Arokyasamy Sunder Singh , Chief Executive Officer at Vision And Innovation | 29, Jul 2010 02:08 PM

• YES DEFINITELY EVEN BEFORE CHINA WE COULD GET IT AND NOW WE ENSURE IN ALL LEVELS WE FOLLOW THE SAME AND BRING THE AWRENESS TO ALL PUBLIC. Answered by MURUGAPPAN JANAVIKULAM SUNDARAMOORTHY , PROPERIETER at J.S.MURUGAPPAN | 29, Jul 2010 01:11 PM

• India is progressing slowly but steadily. Yes,. This new Rs. symbol has re branded the Indian currency.
  
  Till we do not incorporate in all writing mediums and till all computers will not be able to type this symbol, this is a wasted process.
  We should not allow any computer to be sold/used in India/world if it does not have the "RA" symbol.
  
  Do you agree Answered by Percy Mithuji , Vice President RARD at Kotak Mahindra Bank Limited | 29, Jul 2010 12:41 PM

Comments (1)

• REBRANDING RS.SYMBOL IS GOOD SIGN TO ESTABLISH CURRENCY OF OUR COUNTRY IN GLOBAL ECONOMY.GOVT. SHOULD TAKE IMMIDIATE STEP TO IMPLEMENT IT. C R MISHRA. Commented by CHITTA MISHRA, CHIEF MANAGER/CHIEF OFFICER at UCO Bank | 658 days ago