• iairport retailing is purely meant for the travellers, hence it does not any treat to the malls & the shopping centers, whether it will be the next big thing depends on the marketing stratergy of the airports authority, Dubai duty free is an classic example of this genre Answered by NEVILLE SEQUEIRA , manager operations at freelancer | 28, Jul 2010 08:39 PM

• 
  HI RAJEEV
  as for the shopping area expantion in the airports ( well that is the way i see it ) it will definately be a plus for the people who have to check in one hour before the departure time. they need to kill the time & this will be best for them.
  as regarding the sales volume & turnover that will be definately much better results then the malls.the simple answer beeing that those who fly have deeper pockets then those who go to mall to just wander.
  ...See Morenow regarding existance & compitation to malls never forget that the compitation is allwas healthy for the industry whatever the area.
  existance, as it is the malls have come before time in india, specificaly delhi, but in the long run it will prove to be best situation for all the people an the owner of the mall space. because the purchasing power of the average indian middle class is going to increase every day. hence there are more joy seekers in the mall then the real customers. in this process those who now come to see and envy will be the customers.
  this prossess is complex & invoves several subjects viz human psycology, buying pattern macro economics as well as micro eco of a city & culture like delhi having mixed population. the subject is vast.
  in the end in my opinion there is no compitation between malls and airport shopping & also that the malls are here to stay. the growth rate of malls may be slow today but after 5 yrs you will have a complete new scenario.
  tks Answered by ANOOP CHOPRA , MANAGER at Forever Living Products | 21, Jul 2010 04:29 PM

• as per my view it has a huge scope. i am also working now in a retail industry since 5 years. my experience said in india there is a few organised retail. so the said project have future. Answered by Santanu Das , OPS at Pantaloon Retail India Ltd | 20, Jul 2010 09:22 PM

• It will definitely change the image.People will flock to use such facilities of retailing.Also time to come it will have big advantage... Answered by Siraj Sarang , Consultant or Senior Manager at Hotels & restaurant | 18, Jul 2010 08:22 PM

• it is a good idea. if peaple have shopping Mall in the airport surrandings,they will buy. This is a new concept. It will devolop slowly. If home delivery facilities are avalable then it will be more easy for passengers to procure goods from Air Port. i think this is an good idea to devolop retail facilities at Air Port. Answered by ashish biswas , SR. OFFICER MARKETING at SAN ENGINEERING & LOCOMOTIVE CO LTD | 18, Jul 2010 11:55 AM

• It may not be the big thing in retailing, but Iam sure it will give a new dimention to retailing. Due to weight constraints volumnes and heavy items will tricky to sell but I am sure an efficient home delivery system tied up some airlines will do a great business. Waiting for your next connecting flight is inavaitable because most airlines follow the Hub and Spoke structure. So Air port retailing is going to grow and it is an nice opputinity. Answered by Kumar Hiregoudar , Capt at Kingfisher Airlines | 17, Jul 2010 09:51 AM

• Hi Rajeev.
  I am not sure if its going to be the next big thing as volumes will not be so great. It will definitely be a new channel from the sales perspective.
  Also depending on the category a good medium to reach out to the right target profile, create awareness, nduce trials and drive traffic to out of airport points of sale. Answered by Sunita Bhagatjee | 16, Jul 2010 07:25 PM

• Hi Rajeev,
  Sales of exclusive items which will be usefull while travelling like books and which can given as gifts like chocolates , liquor or toys can be boosted at the airports. Taking into consideration some of the constraints like weight , volume as well as time , airports can be effectively used to create brand awareness by way of product display and advertising for higher end products.Product launches of high value products can be effectively done at the airports. Any point during your travel where there is a compulsion to spend certain amount of time can be effectively used for retailing e.g airport, petrol pumps etc. Answered by Jitendra choudhari , General Manager -Projects at Nash Robotics & Automation Pvt Ltd | 16, Jul 2010 10:55 AM

• I think it's an avenue in retail which wasn't traveled before especially in India. Flyers arrive at airports well ahead in time and if their flight is missed or delayed they generally have a lot of time to loiter around in the airport premises. The price should be carefully fixed so that the buyers find it interesting. This can never come in way of the usual shopping malls and other such places because they both cater to different section of buyers. A person who is not travelling would never go to airport to shop. Answered by Alok Chander , Marketing Lead at IBM India Pvt Ltd | 16, Jul 2010 12:33 AM

• Thanks Rajeev .In present senario if we will talk about half or a decade ahead I am sure about airport retailing will be big with limited target customers, mostly for flyers. Though "Airport" itself have its own so many limitation in terms of security /safety/ economy etc... but with certain tie ups with corporate fylers Offers,discounts can pull more buyers.
  AS of toady I think impulsive buyers presence may be over there. It may also hit hidden desire. presently more or less retail shop are used as to span the time betwwn take off/ delays/ etc. Answered by Anita Dobhhal , Deputy Mgr Mktg Support Function at Halonix Limited | 15, Jul 2010 02:48 PM

• Well I am from retail backgroun since past few years now and I am sure airport retailing would be the next big thing in india. Out of my past experiences I have always noticed mostly people from India come to dubai for their shopping and the only reason is to have a great shopping experience and to save their taxes. However now that people can find a similar shopping experience within india itself and unlike past people have more willing to spend on brands, there is no doubt that retailing in indian airport will boom. I don't think conventional mall or retailer will be affected so much because not everybody travels so frequent via aeroplanes. Answered by Pravin Dusane , Senoir Sale Associate at Rivoli Group | 15, Jul 2010 02:46 PM

• As per my knowledge there is not much business from airport as per qty basis. but as per margin % there is some scope is available. Answered by Chidambar Joshi , Pre sales / Domain specilist at Wipro Infotech Ltd | 15, Jul 2010 01:44 PM

• Thanks all for such an overwhelming response, not quite expecting from PeerPower community!! @Alok Baraya: True, but even if flights do not get delayed, people do spend a lot of time in the lounge and turn into the target audience!! Appreciate your thoughts Satish Juthani, Sunit Saraswat, Srinivas Naidu, Niraj Goswami, Kalpana Rao and all other industry leaders. I am going to address a small gathering of Indian retailers next week, will raise your concerns there. Let more thoughts pouring in here.. Answered by Rejeev Sinha , Group Manager at Godrej Industries Ltd | 15, Jul 2010 12:54 PM

• I would give a 50-50 to this thought. One has to wait and watch. I live in dubai and airport retailing is big here but in the format of duty free only.
  
  I think the service sectors can do very well at the airports but conventional retailing may or may not work in India. To be more specific I think India is not ready for it as yet.
  
  The system will only work if airport experiece as a whole is enhanced like super fast checkings, no wait for visa stamping and the extra benefit of why a consumer can just shop at the airpoirt before travelling . Answered by neeraj seth , Marketing Manager- Mobile phones, MEA at Samsung India Electronics Limited | 15, Jul 2010 12:40 PM

• I would approach this with caution.....10 yrs back there was alot of halla gulla regarding malls and retailing.....today the situation is there for everyone to see....excessive rents, high footfalls and low conversions.....in my personal opinion the only winners are food courts and general retails - big bazzar etc etc hence i would adopt a "wait and watch" on this rather than rush to a conclusion - But there is no doubt that the potential for growth and success is there, if a good business model is applied..... Answered by Dr. Vivek Sahi , Senior Consultant & Clinical Transformation Analyst at Dell - Perot Systems | 15, Jul 2010 11:40 AM

• Yes - of course - what Bharat is of today was not the same when in 1985 - when I started my career - Bharat of tomorrow - by another 10 years or so - will be lot more changed - more people will use airlines than trains or surface transport - will have lesser time - so Airport Retailing will of course be a big thing - I Feel it has already started to happen - it is still in taking off stage - but time is not far away. Answered by Sanjay Prasad , Marketing Manager at TV Ad Indx , www.ibanklive.com | 15, Jul 2010 10:08 AM

Comments (1)

• Sanjay accordingly Neeraj has commeted keeping all the factors inot consideration. No doudt Airport retailing can be a big thing in the future but simultenously it also depends on the Govt polices to entertain foriegn products alongwith Indian Products as all International Airports have taken this factor into consideration before putting up Retail shops at the airport and if the Govt takes into consideration the above stated point and prepares policies accordingly than Airport retailing shall be a big boost for Indian Manufacturers to showcause their products alongwith the International products and also it shall be a good revenue generation for the Govt but simultenously Govt should also maintain transperency in their plicies on a long term basis. It is bacause I have worked at Nairobi Intl Airport and yes I feel Neeraj comments should be given a deep thought.. Commented by Pullin Kapadia, Regional Manager-West at Magna Infra India Ltd | 574 days ago

• it's too early to say. this is an era of low cost airlines. customers for expensive brands will be less in numers. also, meeting out the high rentals is a tough task when volumes are not assured. Answered by sanjeev malik , Head (New Produvts Division) at Bajaj Electricals Ltd | 15, Jul 2010 09:10 AM

Comments (1)

• Sanjeev I agreed to your point to a certain extent but as the market i.e. National and International are growing due to fierce competition thus it is not the low cost airlines but if you considering the fact that foreign consumer brands are being sold on a regular ground by local retailers and also at malls which indicates that the purchase power is there in the public and it is due to the quality which plays a important role in todays market. Thus the low cost airlines may not be a hindrance if the Govt encourages Airport retailing by framing proper policies on a long term basis. Commented by Pullin Kapadia, Regional Manager-West at Magna Infra India Ltd | 574 days ago

• Hi,
  
  This will be a good move for air travelers. Answered by GIRISH POONHEN , warehouse and logistic manager at Sunrise City Supermarket | 15, Jul 2010 08:16 AM

• Consumers belonging to non flyer category will not be benefited of those products/brands which are not found in malls but are found only in airport retailing. Flyer category may not find non-branded,ethnic and cottage industry goods in airport retailing. But this is certainly a good move to have airport retailing facility of all types of products. Answered by Juthika Bhattacharya ISS Retd , Chief Business Development Manager at Pruthvi Avenues Pvt. Ltd | 15, Jul 2010 07:40 AM

• 
  Hi
  Development of Airports is welcome all over the country.The development project will definitely focus on en cashing free inner space. Corporates and multinationals will find ways of branding their products.
  The flying segment of customers today are definitely brand conscious today and a large percentage use them.So it all depends on how the product is focused to woo the buying segment! If the stores is inside the airport, it plays a different role, If outside the building, there is another group who come to drop off or park for a while and sip some beverage!
  ...See MoreAgain it depends on domestic or International services.So if the prices are in dollars/ pounds /euros and priced high forget the sales- its going to be branding only. The sales will come from celebrities and rich business men. if its low in pricing you will have sales and branding.Not to forget the quality that must be top priority. Well everything depends on how they package products and services for various segments. Good luck to all of them!
  
  To me I feel its never going to be big business but big branding!
  The retail will do well when they make chains of shops in malls connected to underground subway/metro rail network stations and plazas If they would come at all in cities
  
  Srinivas naidu. Answered by srinivas naidu , VP at Diwa | 15, Jul 2010 07:34 AM

• Hi Rajeev,
  
  Airport Retailing should be more marketing focused rather then sales focused. It will be more of window shopping when delay in flights rather then actual shopping. But it will definitely help in brand awarness and sampling of products.
  
  Regards,
  Samina Khan Answered by SAMINA KHAN , Marketing and Alliances Operations Executive at NetApp India Pvt Ltd | 15, Jul 2010 12:08 AM

Comments (1)

• It is not only sampling of products which is more prevalent in India but not abroad as there are a lot of products which are bought at airport shops abroad bcoz the passenger gets the time between check in and fligt take off thus I feel it shall be a right move to open up Airport Retailing as this shall be a opportunity to show cause Indian Products alongwith International brands. Commented by Pullin Kapadia, Regional Manager-West at Magna Infra India Ltd | 574 days ago

• Why Not, Air Port retailing is one of the upcoming sector for the multiculture nations.
  Famous Saying " Jo Diktha hai woh Bikta hai", Untill and unless india will come into this sector of retailing ,no one understand the potential behind it .
  Big Brands,Fashion icons collection,Hature Collection's loving ppl will be the prime customers and yes they will by it fro thier. Best example in dubai ,every year Due to Airport expo ,they get 10% -11% revenue and footfall in the country............Rejeev i m looking forward to see this options in india ,and if their will be great chance than i like to be part of it. Answered by Amit Dohara , Buyer Merchandiser at Landmark International Landmark Group | 14, Jul 2010 10:30 PM

• Hi Rajeev
  Not sure we can look upon it as the next big thing- but then this depends upon the timeframe we are talking about.
  But the following will probably be the key points-
  1. Good for for impulse purchase products
  2. Goods like cameras,Laptops(and accessories), mobiles
  3. More than retailing, initially sampling and BTL activities for the above goods would grow-a very targetted segment would be flowing through.
  4.Finally, as the next generation-people born after 1980- grows in terms of working population,we will see more purchases/conversions
  Regards
  Sunit Saraswat Answered by Sunit Saraswat , CEO at Innovlite India Pvt Ltd | 14, Jul 2010 09:44 PM

• Hi Rajeev,
  Airport retailing is definitely here to stay but the difference between footfalls and their conversions wil largely depend on the price ponts of prodcuts available at the airport counters.
  Today's consumers are well aware of the price points and given the high rentals at airport retail oulets, if the retailer can match the price points in the malls..they would surely have greater conversions. It will surely be a balancing act for the retailer. Answered by Deepak Kripalani , Proprietor at HUGH CORPORATION | 14, Jul 2010 08:46 PM

• Hi Rajeev,
  
  Firstly, the T3 is a beautiful piece of work and the expanse is really large. The retail through this channel i.e Airports is definitely a growing business branch and has numerous eye balls to exposure to all strata of people from different SEC categories. The sector is full of opportunity for the small impulsive products to food , cosmetics to electronics to apparels, jewelry, ethnic Indian products etc etc, but most important for the brown to white good niche it is an exposure to give an experience which can be en-cashed later through city outlets per say. As well Internationally the major hubs have a relatively longer time stays at the lounges as they are transits points to various other countries / cities for ...See More connecting flights which gives time to stop look either buy or carry literature to be ref. again.
  
  Will be good to capture the leads for the prospects and en-cash them. Answered by Niraj Goswami , Director - Operations at Extol Combine Multisolutions Pvt. Ltd | 14, Jul 2010 07:22 PM

• thats a very good think ,next in future very focus in retail sector,
  so thats a very good idiea,
  
  and i am also intrested in retail sector and right now i am working in retail sector,and in the future any apportunity i will acsept. Answered by Dharmender Vimal , job at le marche retail pvt.ltd. | 14, Jul 2010 07:17 PM

• hi,
  
  Good to know that airports are getting a new facelift and also trying to get into retail stream. Nevertheless even a middle class man can afford to travel by air but for sure he shall not shop in the malls which are inside the airport. Reason : as we all know the maintenance cost is higher as for as airports are concerned. As nd wen compared to the retail chain which is offering huge discounts and understands the need of a common man i dont think so retail chain within the ariport is going to get a positive response. Answered by savitha ramkrishnan , CONSULTANT at FREELANCER IN RECRUITMENTS | 14, Jul 2010 07:04 PM

• hi Rejeev
  
  Yes the airport in India are getting face lift and they are being modernised and now the airports can be best retailling as tourisum in India is likley to pass 20% growth. Answered by Mohana Ram M V , President at JM Broking and Financial Services Private Limited | 14, Jul 2010 07:03 PM

• Hi Rajeev,
  Airport retail would actually work for niche products or industries. Eg-- lets say a company or store in say Delhi has their presence at the airport, they would get a lot of eyeballs & awareness creation would happen. This in turn would draw more footfalls & this could also turn into a branding exercise, Though regular stores would i think find it very expensive, as airport rent would be very high. Bigger companies any which way have many more avenues.
  A thought-- our government for boosting our countries budding entrepreneurs & economy should invite them on say a rotationary basis to open shop at the airport & by some innovative method inform all the passengers passing through. This would be unique & all the ...See More passengers & staff of all airlines would start talking about it & spread the word around, which would make all who pass thru these airport stop by. This uniqueness is what would be the diffrentiator Whats the point in having the same type of stores at every airport all over the world.
  Airport retailing can be the next big thing, but all depends on the government & the people who handle airports. Answered by Kalpana Rao , Ceo at Pari's M2B | 14, Jul 2010 06:47 PM

• 
  - Airport retailing, to me, is constrained by both time and anxiety factors followed by quality issue (at least at Indian Airports on certain items). I can share my story - I bought a couple of CDs for my daughter that eventually proved sour (as none of them opened up correctly).
  
  - Any kind of buying activity (given the customer's mental composition) can happen at its best while he / she has the comfort to do so. But, certainly it makes sense to have your product display there to let the world know what's on offer, say, from Godrej's table. A word of caution - still brand registering (if it's a new product / service) would be low compared to similar cases at malls and multiplexes.
  ...See More
  - A particular category of product like liquor can have immense of advantages to bank on through airport retailing - especially for international tourists and travellers. Because, you can grab one and if it suits your buds you will go for the next purchase at the earliest possible time. Answered by Omprakash Banerjee , Account Director - East at US Adcom Pvt. Ltd. | 14, Jul 2010 06:35 PM

• No , Not in India Answered by A.Krishna Murty , Engineer-in -Chief ( Retd) at Irrigatiion Dept, Govt of A.P. | 14, Jul 2010 06:25 PM

Comments (1)

• well In india, in chennai it has been already started. so there is not matter of failure.... Commented by Jaymin Kansara, Internet Business Development Manager at Mantra Softech - Biometric Time Attendance | 574 days ago

• 
  Mr. Rajeev ,
  I never feel that airport retailing will be the next big thing India. Consider , out of total population ( even urban population) use airport for travel. It is very less .
  The person who travel by air never bother to buy anything except magazine , snacks , chocolate because each and everything is mostly available near his residence . The price factor is also one of the most consideration. India is price sensitive market and even rich people do not want to buy the same product at higher price .You can see it in any of the big retail house like Big bazar , reliance store , Spencers . Hardly 20-25 % who visit such store buy from them.
  ...See MoreBecause of this , Mall and conventional shop shoud not worry from the competetion from airport retailing .
  sanjiv kumar , Delhi Answered by sanjiv kumar , CEO / PROP. at MRFS and FMRC SERVICES ( BOTH ARE PROP. FIRM) | 14, Jul 2010 06:05 PM

• Its not a big thing.. Given we have hardly 4-5 good looking airports. Unique, locally diverse products, last minute remembrances; souvenirs.. that is it.. At max, impulse purchases. Why will you buy something big and heavy, given your weight restrictions? If its the same MRP, you can buy it anywhere. If it sis unique, not available in your city, you may buy it in impulse. What is needed a new paradigm to tap into a traveller with merchandise that is unique, and either fulfils a need or creates one.
  In India, it will be a different ball game, and hopefully not, a Fly By Night" affair..:-) Answered by Gitesh Agarwal , Trade & Investment Advisor at Australian Trade Commission | 14, Jul 2010 05:00 PM

• Dear Rajeev, with growing economy the market is also opening up with more people having more disposable income, at the same time more players are there and need for newer markets, territories and mode of awareness and visibility, Airports at metros have good footfall and in shrinking times time management is becoming very important and vital, of course at airports give ideal opportunity to reach new customers,initially there may not be big sales but for advertising and increasing visibility for the target customer this is the ideal form with little more break even time initially. initial hick ups are bound to be there , but project is sustaiable in the long run in wider perspective other than direct revenue generation
  Remember ...See More world economy is becoming more closer and competitive, people want value for money, who else, other than India can provide ? Answered by Prabjeet Singh , Operations at 3-i Infotech | 14, Jul 2010 04:43 PM

• 
  Hi Rajeev,
  
  Thanks for this mail. Yes, in India Retail business has its huge scope to grow. It will def. attract the international customers and also the top international brands to set up the business in India seeing the economic growth in retail sector.
  ...See More
  But the target market would be only the high class people who flies frequently outside of india and the foreigners as well as medium class people wont be able to catch the range of brands products in Airport Retail shops.
  
  It has its customer loyalty scope and will grow the interest also. And also from customer point of view they do like to do shopping from airports shops sometimes due to class product and also the products are value for the money.
  
  I have seen many foreigners to do shop from airports shops and they like it spl. Europeans and Brits are.
  
  I have strong believe that it will work better and will make good scope of job opportunity for the freshers and also for the experienced people to work with the Multi-cultural dimension.
  
  Thanking You.
  Cheersssss Answered by BANDHAN ROY , Admin Assistant at jjb sports plc | 14, Jul 2010 04:30 PM

• Air travellers in India are likely to exceed 117 million this year to a forecast of 123 million. Given this volume of traffic and majority of this will be in metros, it is not difficult to imagine the growth relevance. This means a potential daily footfall of over 320000 across India and a majority of this would be in the metros. Not difficult to imagine, the logic. However, much would depend on the credibility and reputation of the shopping and point of purchase buying experience. Airports like Singapore and Dubai have earned this reputation, that shoppers budget time and money for shopping. Time will tell , how this shapes out, however, it offers great promise. Answered by Siddhartha Bhattacharjee , CEO at ALPS India | 14, Jul 2010 04:27 PM

• This is would be a big thing in retail industry, But Diffinatly it will take a long time too. Answered by Sumit Singh , manager at Adidas India Pvt. Ltd | 14, Jul 2010 04:24 PM

• yes, but only to the frequent flyers Answered by nilendu guha , Manager- Space Management at Spencers Retail Ltd | 14, Jul 2010 04:14 PM

• Good Morning Dear Mr. Rajeev , Retailing through any legal channel is acceptable to reach consumer's door step either Domestic or International.
  
  This is the need of an hour.
  
  Looking forward to a nice association.
  
  Thanks, Answered by Parveen Kumar Chopra , Business Associate at Aarogyaa.com | 14, Jul 2010 03:55 PM

• It is going to be big but would not be a strict competition to City Malls which are Destination Malls and have a large base of repeat customers.Airport retail augurs well for individual products and items of daily need. Apparel sales and fashion led brands must not expect a windfall of footfalls. A good opportunity for the Foods/ Beverages and Book stores. Co-existence will be the key, and the Good malls which have got the right brand-mix of stores will continue to do well. Answered by Manbir Grewal , Manager at Levi Strauss India Private Limited | 14, Jul 2010 03:53 PM

• Yes! Answered by PRANSHU PURWAR , Branch Manager at IDBI Capital Market Services Ltd | 14, Jul 2010 03:47 PM

• 
  Hi Rejeev, I believe Airport retailing is here to stay. However will it affect the conventional organized retailers - i believe no for the following reasons :
  - Target Customer segment are frequent travellers or adhoc ones
  - Customer loyalty - how much to track and measure - May open a new paradigm - but with lot of variables - like frequent flyers, same stores at multiple airports - could be across countries, limited footfalls due to restricted entry to people ( only the ones flying) etc.
  ...See More - Promotions - may help for adhoc purchases given the restricted entry criteria.
  - Cost of operations would be higher so will the cost to customer except for duty free shops.
  rather believe, it would be a good area for QSR's with big brands to create the right experience , specially for customers with time on hand. Answered by Sarvottam Sawaikar , Pre-sales and Sales at Tata Consultancy Services Ltd ( TCS ) | 14, Jul 2010 03:44 PM

• dear rajiv sir,
  
  well! it is early to say about airport retailing success.
  my prior perception about that when we have to fly then we go to airports otherwise not. it would require a research.
  
  it is clear that airport retailing is not a new concept for developed countries...it has been already started...
  
  
  
  May i know which research agency do research in retail in INDIA.
  
  Jaymin Answered by Jaymin Kansara , Internet Business Development Manager at Mantra Softech - Biometric Time Attendance | 14, Jul 2010 03:44 PM

• Well it all depends on tourist visits (data how many are purchasing articles at airport as per the statistics example: metro airports like mumbai airport) taking in consideration. As per my vision market is very limited and travelers have very less time purchasing articles at the stores.
  
  Yes, I agree that its really big thing to have airport retailing were the market will have quality products but the margins will be very less due to the competition, comparing with another countries may not give you the right picture (on sales).
  
  Finally its all about sales Answered by Srinivas Brahmandam , Manager Placements at ICFAI Business School | 14, Jul 2010 03:43 PM

• Yes, retail shops will benefit both the buyers and sellers in a big way and will be time effective and a chance for companies to showcase their products and services. Answered by shivanand rai , Marketing Manager at Rashtriya chemicals & Fertilizers Ltd. | 14, Jul 2010 03:41 PM

• Rightly said, India is now entering into new phase of retail business. T3 is just the beginning; T3 is spread across 5.4 million sq ft in 9 levels it has huge shopping area with many National & International Brands in Food & Luxury Retail.
  T3 has almost 20,000 sq m of retail area offers duty free stores. To satisfy different taste buds, the leaders in food and beverage industry are going to offer a variety of wining and dining options at T3.
  This would be altogether a totally different kind of experience for travelers. Answered by Ajay Kaul , Manager - Stock Control at Delhi Duty Free Services Pvt Ltd | 14, Jul 2010 03:40 PM

• yes Answered by Ashok Kumar Singh , Sales Officer at Electrosteel Castings Limited | 14, Jul 2010 03:35 PM

• Sure Airport retail industry is very promising in India especially the economy is growing in a faster pace and it is going to be a target to many people on international level. Here we cannot compare Airport retail industry with Malls or shopping centers. There are completely different segments of shoppers. Product selection and variety is limited at the airports. Margin could be better and competition is limited therefore it is a growing market at a limited level. Answered by Fadi Steitie , Sales & Marketing Manager at TechniCare Company | 14, Jul 2010 03:18 PM

• Dear Mr. Rajiv Sinha,
  
  Hope this will find you in pink of your health. Well, as per my comprehension, airport retailing should not affect the other shop owners nor the supermarkets or malls.
  
  See Dubai Airport. It has plenty of retails outlets with many schemes all the year round. Do the businessmen in Dubai Souks are sitting idle or are they submerged under the airport marketing and making losses?
  
  Yes, this airport retailing will help big organisations and is showcase for the inbound visitors about our country's progress. For India, this is the beginning while it is there in other countries since many years. Answered by Satish Juthani , Manager, Ghatkopar(Mumbai) at Karvat Group of Companies | 14, Jul 2010 03:13 PM

• Depends if filght delays become regular :-).
  
  Otherwise not the next big thing but definitely something that'll provide limited good opportunities. Especially for impulse purchases, sudden 'gifts-to-be-given' remembered etc.
  
  Will be a good forum for cos wanting to show case their products.
  Will get lot of window-shoppers. I myself recently spent a good amount of time at the Croma outlet judging a netbook I was planning to buy. Stores like Croma need to evolve a mechanism cashing in on customer query and follow ups for conversion.
  
  regards. Answered by Alok Baraya , Vice President at Global Talent Track | 14, Jul 2010 03:11 PM

• yes... Answered by hemant mishra , CEO at Hk true value communication | 14, Jul 2010 03:06 PM

• yes definately is big for retailing industry & i think many benefit of all over people in this field. Answered by Sandeep Rana , Credit Controller at RTC LOGISTICS PVT.LTD | 14, Jul 2010 03:03 PM

Comments (1)

• greeting to all ,
  i thing airport retailing will be the new to shop for national and internal customer . those who r fly to there destination. it will be great oppourtunity for retail industry to spend there bussiness for airport retail place. like duty free shop for customer cam be enjoy for new shoping expreince. with diffrent brand of retail product. . i hope it will be more effecive also to grow our country economic too.
  store manager retail shop emarat( dubai). Commented by Mohammad Ahmad, Retail store manager at Emirates general petroleum corporation(EMARAT) | 575 days ago