Today is May 19, 2013
The good, the bad and the differenceViews:266 | Author:Randy Cohen | Posted on July 23, 2010That this is one of the book’s longest chapters is unsurprising: it takes up the ethics of commercial transactions, our culture’s most common sort of human interaction. One way or another,..
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Sway: The irresistible pull of irrational behaviorViews:244 | Author:Rom Brafman | Posted on July 22, 2010A growing body of research reveals that our behaviour and decision-making are influenced by an array of such psychological undercurrents and that they are much more powerful and pervasive than most of..
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Audit quality and auditor reputationViews:288 | Author:Suraj Srinivasan | Posted on July 21, 2010High-quality external auditing is a central component of sound corporate governance, yet what determines audit quality? We study events surrounding ChuoAoyama’s failed audit of Kanebo, a large J..
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On marketingViews:330 | Comments:2 | Author:Philip Kotler | Posted on July 20, 2010What constitutes a winning marketing strategy? Clearly, there is no one marketing road to riches. Instead of relying on one major differentiation or thrust, a company needs to weave its own unique tap..
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Winning in emerging marketsViews:270 | Author:Tarun Khanna | Posted on July 19, 2010Experiment to fit business models to emerging markets: |
The art of managingViews:201 | Author:Jane Macken | Posted on July 18, 2010Conflict occurs in situations in which people are interdependent,seek different outcomes,favour different methods to the same end,or perceive others are interfering with their ability for rewards or r..
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The art of managingViews:197 | Author:Jane Macken | Posted on July 17, 2010Conflict occurs in situations in which people are interdependent,seek different outcomes,favour different methods to the same end,or perceive others are interfering with their ability for rewards or r..
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The new science of retailingViews:256 | Author:Ananth Raman | Posted on July 16, 2010With total revenue likely to fluctuate much more than in the past, managers must be ready to take anticipatory action. Consequently, they should improve their ability to forecast aggregate demand. Sup..
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The art of innovationViews:210 | Author:Thomas Kelley | Posted on July 15, 2010Innovation wasn’t always a hot topic in the Silicon Valley. More than a decade ago, when our firm was just a small group of product designers working over a dress shop in Palo Alto, we became ve..
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Good capitalism, bad capitalism, and the economics of growth and prosperityViews:233 | Comments:1 | Author:William J Baumol | Posted on July 14, 2010Economists generally focus on two main sources of growth: (1) the addition of more inputs (capital and labour), and (2) innovation, technological change, or, in technical economic terms, ‘total ..
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