The field of marketing has undergone immense changes over the past decade, and those are driving an increasing need for data analysis. Marketing today combines both art and science: Managers must combine creative thinking with rigorous analysis when making decisions.
Increasing financial pressures demand that managers deliver ROI from their marketing investments; therefore, quantifying the effects of marketing decisions is imperative. At the same time, customer relationship management (CRM) software and emerging Web 2.0 applications are providing managers with reams of data about their customers.
The marketing analysis tool kits are a suite of analytical tools that managers can use to inform decision-making in marketing. Each toolkit includes a technical note that outlines the analysis technique, provides examples of how it is used in marketing, and shows mathematical formulas used in the technique.
Also included in each toolkit is a spreadsheet supplement that contains sample problems; interactive graphs and tables that illuminate the concept visually; and a prebuilt Excel model that guides users in conducting quantitative analysis.
The tool kits are designed to be self-study tools that students can complete on their own outside the classroom or that managers can use on the job. They are particularly useful for managers who lack a strong math foundation and/or who have not had experience with quantitative modelling.
Posted by Pradip Kumar Daftari,Distributor at Indian Mutual Funds|20 Aug, 2010
Posted by Lokendra , Marketing Manager at Ambrosia Drus (P) Ltd | 19 Aug, 2010
Posted by shailendra Srivastava , APD at S.M Marketing | 19 Aug, 2010
Posted by Jitendra choudhari,General Manager -Projects at Nash Robotics & Automation Pvt Ltd|19 Aug, 2010
Posted by navin bhatia,business head-Zipouch/Media planning at uflex ltd|19 Aug, 2010
Posted by Sanjay Pande,Manager Contracts at GRV Construction Works|18 Aug, 2010
Posted by GOPAL JEE , asst. manager at THE TIMES OF INDIA | 18 Aug, 2010
Posted by JOHN KORAH CHANDY,CEO at HEPTA CONTINO INC|18 Aug, 2010
Posted by Uday Junnarkar,HOD,Vet Sales at Muscat Pharmacy & Stores,LLC|18 Aug, 2010
Posted by RANJEET SINGH,ASSISTANT MANAGER at JK Tyre|18 Aug, 2010
|Thinking clearly about inflation While the measured response of the government to overall inflation is to be admired, its performance.. Arvind Panagariya Read full story|
|Raising the output of pulses Hiking minimum support price for pulses will not result in enhanced output of this vital source of p.. Usha Tuteja Read full story|
In an art exhibition held in Moderna Museet in Stockholm, Andy Warhol once wrote that in the future,..
Needs more refinement to fuel growth Does an investment company qualify as a non-banking finance company (NBFC)? This has historically be.. Punit Shah
Head (Financial Services Tax), KPMG
May hit growth, but offers RBI comfort Economic and industrial growth is a primary focus area for the government, industry and shareholders.. Ashvin Parekh
Partner Ernst & Young