CITINGS

You, Inc: The art of selling yourself

Posted on July 8, 2010 | Author: Harry Beckwith | View 737 | Comment : 15


It's easy to dislike selling, or even the very idea of it… Selling is dishonest, dehumanising and cruel, and only the slick survive. For a time, some do. But let’s skip that momentarily. Let’s deal, instead, with an easily-overlooked fact: living is selling.

Start from childhood and remember all the sales calls you made. You worked up a sales pitch to get your parents to raise your allowance, go for a nicer bike, and on and on.

You sell your friends on going to your favourite restaurant. A husband and wife sell constantly: what movie shall we go to? Who takes the dog to the vet? And on and on.
    
Life is a sale. And the path to success at both living and selling is the same. Inexperienced salespeople invariably start their pitches with the price and the product, then talk about the company.

Only at the end, and perhaps not even then, do they finally sell themselves. Experienced salespeople proceed in the opposite direction. They sell themselves and their organisation, then discuss the product.

At the end — at the very end — they say, “Now, let’s talk about how little this costs, considering everything that you will get.”
    
Attitude matters. Attitude sells. To see what people really value, watch when they put their money where their mouths are — literally. People tip more when the waitperson makes them feel good.

Develop your skills, sharpen them, and then sharpen them more each day. People value — and pay more for — the way you make them feel. People buy feelings.

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Comments (15)

  • Yes, it is. If I am in a dynamic market, products creates feel. If I am creating feel and humanising sale, I do not accept it sale and marketing. Products speaks for itself, is one point, the purpose is another, as if automobile isn't a replacement to office stationary, market remains the same. And the leader always leads. So If I am selling hot cakes between all the other not so hot, I shall love it. vikas sharma

    Posted by vikas sharma , tm at ariton labs pvt ltd | 14 Jul, 2010

  • Every Human being is inherently a sales person right from childhood till "The End", as very clearly pointed out in every facet of human activity, by other esteemed comments. Most importantly it is the sense of satisfaction, service, and the rewards it brings with it, like friendship, confidence it builds,concern for people, yearning to succeed, and the modesty,humility it brings about in an individual, the art and science of basic communications, the fine sense of relationships, the human values of courtesy,honesty, professionalism, poise, resourcefulness, and excellance,make it a wonderful occupation for personal training, and development-realisation.

    Posted by Adiseshan Bharathi,In Charge at Sri Vinayaka Enterprises|13 Jul, 2010

  • Human needs are unsaty buying or selling.Every activity needs a proper channel to legalize.To sell we need a proper approach & to buy we need a awarness of the product.

    Posted by senthilvelan , officer at Hsbc operations | 12 Jul, 2010

  • As of my Knowledge selling is part of every one's life, selling is not only a sales person job selling is the life style, any one can compare themself as a sales person in any part of their life. a guy uses selling skills to sell himself as a good lover o his girl same with the girl, a job seeker (in any Field) sells himself as the best resource. I found each and every human being nee to be a sales person in any part of his life. so sales is not just a profession, its part of our life.

    Posted by venkatesh rao,Prod Manager at Bajaj Capital|12 Jul, 2010

  • Selling is many a times mistaken as dishonesty or fraud, a forceful persuasion. The other side of it ,is all about selling achievable dreams. It is about showing a feeling of belongingness to the person across the table that " yes I care for you, yes i will be there for you". It is all about creating a human level connection. There is an honest attempt of making peoples life better behind selling, be it a product, a service an idea or a concept. There is no thumb rule to successful selling, it is upto you and me how we create a human level connection and it seriously does not cost a single penny

    Posted by Anuja Roy,Lecturer at Koustuv Group of Institutions|11 Jul, 2010

  • I do agree with the fact that right from the beginning of a human life, he/she makes the sales pitch and convince the parents,friends,brothers,sisters and sisters to fulfill his/her demands and wishes.Sales is the part of life which we consciously dont accept but unconsciously we are a part of it.To be a good sales professional one need to be very assertive,sincere , confident ,optimistic and having an indomitable spirit.
    Knowing about oneself is very important , if one is clear about himself/herself,it become very easy for a sales person to present the products with full conviction.

    Posted by Vikas Bharti,Sr Executive-Project Sales at Godrej & Boyce Mfg. Co. Ltd.|09 Jul, 2010

  • Selling is daily routine for everyone.Every person is basically a sales person. The better they sell the best they get.I am very mush convince with the fact that the attitude sells and not the product /service.

    Posted by Aadil Hidayet Khan , Asst. Manager Sales at Kingfisher Airlines Ltd. | 09 Jul, 2010

  • HI it is cent percent right that attitude sales and not the product or the services, the beautiy of sells is that the person has to sell himself first for the company and later for the customer, then the product follows. attitude and discipline makes one perfect.

    Posted by FAYAZ UDDIN , area sales manager at HAMDARD WAKF LABORATORIES | 09 Jul, 2010

  • Selling is daily routine for everyone. It is communication process which helps in giving an idea how this will fulfill needs of buyer. It is not going to be straight forward and involves lots of twists & turns finally leading to convincing. It is the buyers faith in the seller which makes sales happen. Sales person needs to do the same every time and at all the times. Imagine benefit provided by right product or right service provided to buyers and it is possible to break all the records with right attitude. If the buyer has got it wrong consider what will be plight of sales person. Challenge is to Win the heart of buyers....

    Posted by mukesh gupta | 09 Jul, 2010

  • Hi,
    Yes, at least I do strongly belive that the selling can be mastered by the right attitude. It has been a misbelief that selling is not possible without lies and misleadings. I did followed the right attitude to sell throughout my sales life of over 20 years and hardly faced any problem in dealings.

    Posted by shrikant laxmikant deshmukh | 09 Jul, 2010

  • The product or service that you sell must be something that you can be proud of. If you do not believe in the product or service you are selling, you should move on to start selling something you truly believe in. Even if you are asked to sell the product to your family members you should be confident in doing so. When you can really stand by a product's quality and promises, you will be able to justify the costs and the selling process will be much more positive and enjoyable.Every product or service that you sell must have a Unique Selling Proposition or USP. A USP distinguishes your product or service from thousands of other products and services out there. The truth is that if you do not have a USP, you simply cannot compete. Therefore spend some time to identify your product's ...See More

    Posted by k.s.chandran , ex- senior sales manager at first flight couriers ltd | 09 Jul, 2010

  • Yes, it is. If I am in a dynamic market, products creates feel. If I am creating feel and humanising sale, I do not accept it sale and marketing. Products speaks for itself, is one point, the purpose is another, as if automobile isn't a replacement to office stationary, market remains the same. And the leader always leads. So If I am selling hot cakes between all the other not so hot, I shall love it.

    Posted by Vinit Agarwal,Publisher / Owner at MilkyDwarf, Web Magazine|09 Jul, 2010

  • Every person is basically a sales person. The better they sell the best they get. For example a child sells its innocence to its parents and get back their love and finally gifts like sweets. One who cries gets milk, they say' why? because one who cries is selling himself with demand highlighted and in return the supply side is activated. This is hard bargain.

    Posted by Mohan Jayagopal,|09 Jul, 2010

  • That 's great!!!
    this is what selling is/ n starts really from ur home to workplace.....
    what matter is your attitude and ur write pitch...

    Posted by Baldeep Singh , Asst Sales Mgr. at Cambay Resort | 08 Jul, 2010

  • I am very mush convinence with the fact that the attitude sells and not the product .
    If we have positive attitude towards selling , product doesn't matter .
    Afterwards its important to aware client about the importance of the product and its utility .

    Posted by dinesh sudan , store manager at GBS JEWELRY PVT. LTD . | 08 Jul, 2010

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